Artificial Intelligence (AI) and Machine Learning (ML) is no more a fairy-tale ,we see them everywhere around us. Right from helping us to know the delivery time of our ordered food, suggesting friends on social media, recommending products on e-commerce sites, to our very own personal assistants like Siri, Cortana,…

In the digital age, businesses feel the urge to live up to customer’s expectations for contextual, spontaneous and entertaining experiences while engaging them across touch points. As new digital technologies emerge, contact centers have advanced from boring voice telephony to handy, agentless, self-service solutions to ensure a tailored, omnichannel customer journey.

Going beyond 2020, it is possible to extend digital engagement capabilities to contact…

Twitter Data Collection

Twitter is a well-known social media platform in which users are allowed to create a unique account and post tweet on the topics of his/her taste. The popularity of this platform is growing and many users post tweets regarding their experience of the products or services they used. People are posting opinions and experience about the brand they have used, whether they are satisfied with the product or service and also their opinions are shared…

Deep learning is a sub-category within machine learning and artificial intelligence. It is inspired by and based on the model of the human brain to create artificial neural networks for machines. Deep learning will allow machines and devices to function in some ways as humans do.

Dr. Rodrigo Agundez of GoDataDriven is co-author of this article and very enthusiastic about the improvements that deep learning can offer. He’s been involved in the data science and analysis field for…

With consumer data privacy becoming a top priority in the current age, regulating authorities have jumped into the conundrum to ensure that users get the privacy they need for their personal data. One such regulatory authority that has come into the mix…

The evolution of modern technology in the past 10 years is astounding: our mobile phones are becoming smarter by the second, our online behavior is revealing more about human nature and our wearable technology knows more about our general well-being than our family doctor.

This adoption of technology into almost every facet of our life will surely define this epoch as the digital era. We have been talking about the Internet of Things (IoT) for many years now, these “things” being all…

One of the best parts of my job is talking to a wide variety of customers across a wide variety of industries at a wide variety of different points on their big data journey. I’ve recently had several customer engagements where the client’s top business initiative is creating a Customer 360 View. Danger, Will Robinson!! I think the Customer 360 View business initiative is both dangerous and distracting; it is dangerous because it gives organizations a false goal to pursue, and it…

In this post we provide you with seven ways you can improve the quality of your data and ensure it is fit for purpose.

Constantly improving upon the quality of your data is essential to remain ahead of your competition. Failure to keep your data up to date will result in a 30% erosion in the value of your most…

Everyone has been talking about how social data can help them retain customers and improve revenues and increase profit and get more customer and get more revenue and … you get the point.…

There is no doubt that when an enterprise’s customer base and product portfolio grows, it becomes even more complicated to manage multiple relationships with the customer across products, channels and geographies. Most organizations have a simplistic approach to manage this challenge: Customer Single View.…

The importance of gathering and managing the right consumer data, applying analytics to generate valuable insights and translating those insights into effective front-line action cannot be emphasized enough for companies, especially those that are directly consumer-facing.

Every day, retailers and FMCG companies have access to vast amounts of data, capturing information on every transaction at every store.…

Batch data processing is an efficient way of processing high volumes of data is where a group of transactions is collected over a period of time. Data is collected, entered, processed and then the batch…