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All Blog Posts Tagged 'Customer' (11)

Use of Twitter Data to Obtain Customer Loyalty

Twitter Data Collection

Twitter is a well-known social media platform in which users are allowed to create a unique account and post tweet on the topics of his/her taste. The popularity of this platform is growing and many users post tweets regarding their experience of the products or services they used. People are posting opinions and experience about the brand they have used, whether they are satisfied with the product or service and also their opinions are shared…

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Added by Siddhaling Urolagin on December 21, 2018 at 10:46pm — No Comments

How Deep Learning Will Change Customer Experience

Deep learning is a sub-category within machine learning and artificial intelligence. It is inspired by and based on the model of the human brain to create artificial neural networks for machines. Deep learning will allow machines and devices to function in some ways as humans do.

Dr. Rodrigo Agundez of GoDataDriven is co-author of this article and very enthusiastic about the improvements that deep learning can offer. He’s been involved in the data science and analysis field for…

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Added by Ronald van Loon on May 7, 2018 at 11:00pm — No Comments

GDPR: an Opportunity to drive Customer Experience & Create Digital Trust

With consumer data privacy becoming a top priority in the current age, regulating authorities have jumped into the conundrum to ensure that users get the privacy they need for their personal data. One such regulatory authority that has come into the mix…

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Added by Ronald van Loon on March 13, 2018 at 12:30am — 2 Comments

Using Data Analytics to Prevent, Not Just Report

I recently had another client conversation about optimizing their data warehouse and Business Intelligence (BI) environment. The client had lots of pride in their existing data warehouse and business intelligence accomplishments, and rightfully so. The heart of the conversation was about taking costs out of their reporting environments by consolidating runaway data marts and “spreadmarts,” and improving business analyst BI…

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Added by Bill Schmarzo on November 18, 2017 at 7:00am — No Comments

The Age of the Customer: The Key to the 360° View

The evolution of modern technology in the past 10 years is astounding: our mobile phones are becoming smarter by the second, our online behavior is revealing more about human nature and our wearable technology knows more about our general well-being than our family doctor.

This adoption of technology into almost every facet of our life will surely define this epoch as the digital era. We have been talking about the Internet of Things (IoT) for many years now, these “things” being all…

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Added by Amy Flippant on May 9, 2017 at 11:30pm — 4 Comments

The Danger of Pursuing Customer 360 View

One of the best parts of my job is talking to a wide variety of customers across a wide variety of industries at a wide variety of different points on their big data journey. I’ve recently had several customer engagements where the client’s top business initiative is creating a Customer 360 View. Danger, Will Robinson!! I think the Customer 360 View business initiative is both dangerous and distracting; it is dangerous because it gives organizations a false goal to pursue, and it…

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Added by Bill Schmarzo on March 8, 2017 at 2:00pm — 2 Comments

How to Ensure Your CRM Data Is Fit For Purpose



In this post we provide you with seven ways you can improve the quality of your data and ensure it is fit for purpose.

Constantly improving upon the quality of your data is essential to remain ahead of your competition. Failure to keep your data up to date will result in a 30% erosion in the value of your most…

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Added by Martin Doyle on November 16, 2016 at 2:30am — No Comments

5 Ways How Social Data Can Boost Customer Retention For Insurers

Everyone has been talking about how social data can help them retain customers and improve revenues and increase profit and get more customer and get more revenue and … you get the point.…

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Added by Aureus Analytics on November 17, 2015 at 10:44pm — No Comments

Customer One View In The Times Of Big Data

There is no doubt that when an enterprise’s customer base and product portfolio grows, it becomes even more complicated to manage multiple relationships with the customer across products, channels and geographies. Most organizations have a simplistic approach to manage this challenge: Customer Single View.…

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Added by Aureus Analytics on November 8, 2015 at 10:30pm — No Comments

Big Data Insights: Reinventing Customer Experiences

The importance of gathering and managing the right consumer data, applying analytics to generate valuable insights and translating those insights into effective front-line action cannot be emphasized enough for companies, especially those that are directly consumer-facing.

Every day, retailers and FMCG companies have access to vast amounts of data, capturing information on every transaction at every store.…

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Added by Aureus Analytics on September 30, 2015 at 3:01am — No Comments

Batch vs. Real Time Data Processing

Batch data processing is an efficient way of processing high volumes of data is where a group of transactions is collected over a period of time. Data is collected, entered, processed and then the batch results are…

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Added by Michael Walker on August 13, 2013 at 2:30pm — 2 Comments

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