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Radhika Subramanian's Blog Posts Tagged 'Conversational' (1)

Insight into Forums – Using Big Data to engage customers, preserve your brand

When was the last time your car made a funny noise or ran a little hotter than usual? Chances are, you quickly consulted a web browser for answers and found your way to a forum full of similar consumers and car enthusiasts, all eager to get answers to questions and argue over best solutions. A few pages through the conversation and you probably end up with a fairly educated guess as to whether a trip to a mechanic, or a car parts dealer, is in order.

Forums like the one mentioned are…

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Added by Radhika Subramanian on September 3, 2013 at 5:00am — No Comments

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