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Gregory Thompson's Blog Posts Tagged 'CRM' (1)

Statistical Attribution & Optimization in the B2B World.

There has been a lot of activity recently around revenue attribution - marketers want to develop a better understanding of their customer acquisition funnel and be able to measure progress against it.  Most of this attention has been focused on the B2C space. However, less work has been done measuring the performance of B2B marketing activities. 

Certainly the marketing automation segment is very vibrant with a large number of vendors (both big and small) providing solutions that…

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Added by Gregory Thompson on May 23, 2016 at 4:33pm — No Comments

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