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Martin Doyle's Blog Posts Tagged 'CRM' (10)

Data Management Made Easy

Creating a data management strategy doesn’t have to be difficult. By understanding how your data flows through your business and teaming it with an intelligent management solution you can ensure your business’ longevity.

Every business collects data; however, many do not manage their data effectively and often have no data strategy in…

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Added by Martin Doyle on July 17, 2017 at 3:30am — No Comments

Is your New Year’s Resolution to Improve your CRM Data?

We all set New Year’s Resolutions. Unfortunately, research suggests that 63% of us break them within just one month. However, if there is one New Year’s Resolution that you must stick to, it is surely to improve the quality of your business data.

According to Gartner more than 75% of companies…

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Added by Martin Doyle on January 9, 2017 at 5:00am — No Comments

How to Ensure Your CRM Data Is Fit For Purpose



In this post we provide you with seven ways you can improve the quality of your data and ensure it is fit for purpose.

Constantly improving upon the quality of your data is essential to remain ahead of your competition. Failure to keep your data up to date will result in a 30% erosion in the value of your most…

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Added by Martin Doyle on November 16, 2016 at 2:30am — No Comments

Big Data Misconceptions



The idea and concept of “Big Data” has been around for a while now, however it seems there are many people who still believe it is shrouded in mystery. Therefore, in the following post we are going to debunk some of the top big data misconceptions.

Every business has access to data,…

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Added by Martin Doyle on September 19, 2016 at 1:30am — No Comments

Are You Still in the Dark About the Quality of Your Data?

More and more businesses are waking up to the threat of poor data quality. We’re gradually seeing the risk being taken more seriously as the shockwaves of poor management are felt.

Yet for many businesses, data quality is seen as an abstract concept; difficult to understand, and impossible to…

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Added by Martin Doyle on June 3, 2016 at 3:00am — No Comments

How Data Bonds Sales and Marketing Together



So far in 2016, we’ve heard a lot about Big Data, the Internet of Things, and the hottest new marketing technique on the block: ‘hyper-personalised’ marketing. Marketers are increasingly interested in focusing their efforts on individuals, not database segments, because that all-important personal attention is shown to increase engagement, inspire customer loyalty and…

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Added by Martin Doyle on February 29, 2016 at 3:30am — No Comments

Treat Your Data Like an Asset – Not an Inconvenience

How do you look after your valuables? Do you use a safe deposit box, or a postcode marker pen? You probably have software installed on your smartphone to track it if it gets stolen, and no office is truly secure without CCTV.

Taking care of business assets is key to managing profit and growth, yet many businesses don’t protect their data in the same way they protect…

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Added by Martin Doyle on October 28, 2015 at 2:00am — No Comments

Data Cleansing vs Data Maintenance: Which One Is Most Important?

There are always two aspects to data quality improvement. Data cleansing is the one-off process of tackling the errors within the database, ensuring retrospective anomalies are automatically located and removed. Another term, data maintenance, describes ongoing correction and verification – the process of continual improvement and regular checks. 

Often, businesses…

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Added by Martin Doyle on August 25, 2015 at 3:34am — 4 Comments

Data is Immortal, but Not Immune to Decay

Data exists in a dangerous state of near-non existence. Few businesses would risk not having backups in place. With cloud computing becoming commonplace in enterprise, we’ve come to accept that our data will be replicated and stored in duplicate.

Even data that is intentionally deleted can often be recovered. When Yahoo! purchased Geocities,…

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Added by Martin Doyle on June 9, 2015 at 12:30am — 1 Comment

Do Your Customers Hide Their Data?

Personal data has an image problem. People are increasingly wary of handing over their details to websites – particularly when they have no intention to engage long term. Many marketers set out to obtain email addresses, yet do very little to ensure the email addresses they get are valid. This is the beginning of a vicious circle for the business they’re working…

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Added by Martin Doyle on April 28, 2015 at 1:30am — No Comments

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