If there’s one thing that’s common to all businesses across all industries in the world, it’s that the customer is always the primary focus. While this holds for all sectors and companies as mentioned above, the fact remains that it can be somewhat more relevant to certain types of businesses. Take the manufacturing industry, for example. So, as more and more manufacturing companies seek to adopt an increasingly customer-focused path forward, they realize they need for modern solutions and…

Creating a data management strategy doesn’t have to be difficult. By understanding how your data flows through your business and teaming it with an intelligent management solution you can ensure your business’ longevity.

Every business collects data; however, many do not manage their data effectively and often have no data strategy in…

“65% of a company’s business comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied.”

- source quoted as Gartner.

Accelerating Complexity

Content & product recommendation systems are important, but they don’t go deep enough when it comes to solving CRM problems. To minimize your customer churn rate, you have to dig much deeper into this problem.…

We all set New Year’s Resolutions. Unfortunately, research suggests that 63% of us break them within just one month. However, if there is one New Year’s Resolution that you must stick to, it is surely to improve the quality of your business data.

According to Gartner more than 75% of companies…

In this post we provide you with seven ways you can improve the quality of your data and ensure it is fit for purpose.

Constantly improving upon the quality of your data is essential to remain ahead of your competition. Failure to keep your data up to date will result in a 30% erosion in the value of your most…

The idea and concept of “Big Data” has been around for a while now, however it seems there are many people who still believe it is shrouded in mystery. Therefore, in the following post we are going to debunk some of the top big data misconceptions.

Every business has access to data, from…

More and more businesses are waking up to the threat of poor data quality. We’re gradually seeing the risk being taken more seriously as the shockwaves of poor management are felt.

Yet for many businesses, data quality is seen as an abstract concept; difficult to understand, and impossible to…

There has been a lot of activity recently around revenue attribution - marketers want to develop a better understanding of their customer acquisition funnel and be able to measure progress against it.  Most of this attention has been focused on the B2C space. However, less work has been done measuring the performance of B2B marketing activities. 

Certainly the marketing automation segment is very vibrant with a large number of vendors (both big and small) providing solutions that…

So far in 2016, we’ve heard a lot about Big Data, the Internet of Things, and the hottest new marketing technique on the block: ‘hyper-personalised’ marketing. Marketers are increasingly interested in focusing their efforts on individuals, not database segments, because that all-important personal attention is shown to increase engagement, inspire customer loyalty and…

How do you look after your valuables? Do you use a safe deposit box, or a postcode marker pen? You probably have software installed on your smartphone to track it if it gets stolen, and no office is truly secure without CCTV.

Taking care of business assets is key to managing profit and growth, yet many businesses don’t protect their data in the same way they protect…

There are always two aspects to data quality improvement. Data cleansing is the one-off process of tackling the errors within the database, ensuring retrospective anomalies are automatically located and removed. Another term, data maintenance, describes ongoing correction and verification – the process of continual improvement and regular checks. 

Often, businesses ask…

Data exists in a dangerous state of near-non existence. Few businesses would risk not having backups in place. With cloud computing becoming commonplace in enterprise, we’ve come to accept that our data will be replicated and stored in duplicate.

Even data that is intentionally deleted can often be recovered. When Yahoo! purchased Geocities,…

Personal data has an image problem. People are increasingly wary of handing over their details to websites – particularly when they have no intention to engage long term. Many marketers set out to obtain email addresses, yet do very little to ensure the email addresses they get are valid. This is the beginning of a vicious circle for the business they’re working…

In the old days, you knew who to contact to make…

The Telecom market is saturating and to increase their turnovers, operators are very creative and launch many innovative offers combining devices (mobile phone, MP3 players...), software (music downloads,...) and network (IP calls, ...). On another level, operators would first like to set trustworthy relationships with their good clients and therefore identify them and propose them quality services. To do so, the advanced knowledge of the customers’ past experience is fundamental. In fact,…

Belgacom Group is the world 8th Telecom operator, it is 1st in Belgium for Mobile phone and landline services (e.g. 4,6 million mobile phone customers). The group employs 17 000 people, is owned (53, 5%) by the Belgium state and develop landline services under the brand names of Belgacom, Telindus, Skynet. Belgacom also develop a very specific approach for its strategic positioning by balancing the product leadership, prices competitiveness and the knowledge of its…

Marketing is being redefined by the changing habits of consumers, by the limitless choice for placing ads and the access to customers through a variety of channels. As a result, many companies are changing their plan of action and the allocation of their budgets for the different channels, including the web, campaigns, including mobile, social media, etc.



Recent studies which have analyzed the course of online shoppers, indicate that traditional marketing campaigns…

Full Tilt Poker is the second largest online poker room; it belongs to Rational FT which is a computer services company that develops software, business computer maintenance and performs operations based digital marketing. http://www.rfts.com/  

Two fundamental points of running a poker room online are the integrity of the site and the trust of customers. Players must be completely sure that they are protected against fraud. Negative publicity…

What is buzz marketing? In the strict sense of the term, buzz marketing is creating noise around a product, service, company or brand. For example you can recruit consumers, preferably proactive volunteers who influence their peers, and help them to try your products in good condition before pushing them to talk about their experience.



The buzz is one of the most powerful forces in the market, and knowing how to master this important marketing channel is critical. Word of…

IT market studies expert indicate that the advanced analysis of various data and the management of an increasing volume of data, are among the five priorities large enterprises CIOs and companies at the forefront of the world of internet. Big Data is thus increasingly important, and a growing number of companies complete their decision-making infrastructure, with new analytical platforms to improve their efficiency and profitability.



First experiences Big Data observations show…