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Ben Gold's Blog Posts Tagged 'CMO' (1)

CMOS SOON TO HAVE MORE I.T. BUDGET THAN THE CIOS; SHIFT ATTRIBUTED TO MARKETING ANALYTICS

The marketing professional’s paradigm is quickly evolving as more are using analytics to expand strategy. According to Gartner by 2017, the CMO of a company will spend more on IT than the…

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Added by Ben Gold on April 25, 2013 at 11:05am — No Comments

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