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Gregory Thompson's Blog Posts Tagged 'CART' (1)

Blending Marketing Mix and Attribution

Marketing measurement has long been an arcane field - companies interested in understanding how their marketing programs impacted revenue (or brand value) would hire expensive consultants who labored long and hard to deliver complex models at great cost to help their clients set high level marketing strategies and advertising budgets.

 

This worked well until the internet came along and changed the game - new digital channels and online marketing techniques were embraced by…

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Added by Gregory Thompson on May 19, 2016 at 11:00am — No Comments

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