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Michel Bruley's Blog Posts Tagged 'Business' (7)

“GHOST DEVELOPERS” AND BI CENTRE OF EXPERTISE: THE BELGACOM GROUP’S EXPERIENCE

 

Belgacom Group is the world 8th Telecom operator, it is 1st in Belgium for Mobile phone and landline services (e.g. 4,6 million mobile phone customers). The group employs 17 000 people, is owned (53, 5%) by the Belgium state and develop landline services under the brand names of Belgacom, Telindus, Skynet. Belgacom also develop a very specific approach for its strategic positioning by balancing the product leadership, prices competitiveness and the knowledge of its…

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Added by Michel Bruley on December 2, 2013 at 12:12am — No Comments

Big Data: Understand the customer course on the net before he buys

 

Marketing is being redefined by the changing habits of consumers, by the limitless choice for placing ads and the access to customers through a variety of channels. As a result, many companies are changing their plan of action and the allocation of their budgets for the different channels, including the web, campaigns, including mobile, social media, etc.



Recent studies which have analyzed the course of online shoppers, indicate that traditional marketing campaigns…

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Added by Michel Bruley on August 1, 2013 at 11:44pm — No Comments

Full Tilt Poker: Big Data Fraud Detection and Prevention

Full Tilt Poker is the second largest online poker room; it belongs to Rational FT which is a computer services company that develops software, business computer maintenance and performs operations based digital marketing. http://www.rfts.com/  



Two fundamental points of running a poker room online are the integrity of the site and the trust of customers. Players must be completely sure that they are protected against fraud. Negative publicity…

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Added by Michel Bruley on May 6, 2013 at 1:39am — No Comments

Big Data means to support Buzz Marketing actions

 

What is buzz marketing? In the strict sense of the term, buzz marketing is creating noise around a product, service, company or brand. For example you can recruit consumers, preferably proactive volunteers who influence their peers, and help them to try your products in good condition before pushing them to talk about their experience.



The buzz is one of the most powerful forces in the market, and knowing how to master this important marketing channel is critical. Word of…

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Added by Michel Bruley on March 7, 2013 at 4:21am — No Comments

Big Data: Hadoop is not the universal panacea



IT market studies expert indicate that the advanced analysis of various data and the management of an increasing volume of data, are among the five priorities large enterprises CIOs and companies at the forefront of the world of internet. Big Data is thus increasingly important, and a growing number of companies complete their decision-making infrastructure, with new analytical platforms to improve their efficiency and profitability.



First experiences Big Data observations show…

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Added by Michel Bruley on February 4, 2013 at 10:53pm — No Comments

What Big Data means at LinkedIn?

LinkedIn was founded in 2003, is currently revenue 243 million and employs 1797 people. This is not what we call a large company. However, LinkedIn has 175 million members in 200 countries including 50% outside the U.S., two new members join the network every second, and analysts said that all "executive" of the Global 500 are members. Under these conditions, LinkedIn is facing a high volume of data to process. Indeed their information system must support 2 billion a year of research carried…

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Added by Michel Bruley on December 3, 2012 at 3:16am — No Comments

Which IT infrastructure for Big Data?

A Big Data decision support system requires particular capabilities in terms of volume, variety of data and processing speed.



Today companies to improve their knowledge models and forecasts, do not hesitate to take into account hundreds of factors, and do not hesitate to bring up new means of analysis that can handle large volumes of data. But the processing of large volumes of data is a challenge for traditional BI infrastructure. Storing large volumes is not a problem, but…

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Added by Michel Bruley on July 31, 2012 at 11:03pm — No Comments

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