As an analyst, our first reaction when we get the data to analyse is to ask an ETA. Then we plan to attack the data left-right-centre and crush the maximum juice out of it with an exhaustive list of analysis techniques.
Oh dear, we got it all wrong!
This approach might get 50 slides to present the analysis but would miss on the most crucial aspect of any analytics engagement: a buy-in from the business folks. Because, since the start, the target of the whole analysis was data,…Continue