The Telecom market is saturating and to increase their turnovers, operators are very creative and launch many innovative offers combining devices (mobile phone, MP3 players...), software (music downloads,...) and network (IP calls, ...). On another level, operators would first like to set trustworthy relationships with their good clients and therefore identify them and propose them quality services. To do so, the advanced knowledge of the customers’ past experience is fundamental. In fact,…Continue
Added by Michel Bruley on February 5, 2014 at 12:13am — No Comments
What is MDM and what does it involve?
MDM aims at referencing, managing and synchronising all the data across a company (e.g. products and customers data) to ensure the liability and preciseness. By using a good data management, the company will be able to simplify its processes, to avoid overlap and to ensure the quality and usability of the data. MDM has impacts on different levels for a company. On the business side, it affects speed,…
Added by Michel Bruley on January 2, 2014 at 12:48am — No Comments
For many years, manufacturers have been trying to outperform the competition by offering up to five warranties on a car, for example, overusing the warranty argument in their marketing. Moreover, warranty costs have gone through the roof and repeated callbacks have ended up tarnishing the image of many companies. Therefore, it is obvious that their favorite integrated management software is not going to solve the problem, as it requires the integration of data from the entire company and all…Continue
Added by Michel Bruley on September 3, 2013 at 10:00pm — No Comments