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Michel Bruley's Blog Posts Tagged 'Aster' (1)

Big Data: Understand the customer course on the net before he buys

 

Marketing is being redefined by the changing habits of consumers, by the limitless choice for placing ads and the access to customers through a variety of channels. As a result, many companies are changing their plan of action and the allocation of their budgets for the different channels, including the web, campaigns, including mobile, social media, etc.



Recent studies which have analyzed the course of online shoppers, indicate that traditional marketing campaigns…

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Added by Michel Bruley on August 1, 2013 at 11:44pm — No Comments

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