[Introduction of Association Rules]
Sometimes, the anecdotal story helps you understand the new concept. But, this story is real. About 15 years ago, in Walmart, a sales guy made efforts to boost sales in his store. His idea was simple. He bundled the products together and applied some discounts to the bundled products. (Now, it became common practices in marketing) For example, this guy bundled bread with jam, so that customers easily found them together. Moreover,…
Many organizations are reluctant to create data science teams (internally or externally) because of information confidentiality and privacy concerns. It is dangerous to open the kimono to competition - disclosing high-value information about inner workings of the firm may cause…Continue
Added by Michael Walker on September 24, 2015 at 3:00pm — No Comments
Data scientists are the lion kings of data pros while salaries for business intelligence and data warehousing pros are stagnating.
Actual data scientist salaries are much higher considering many garden…Continue
Confirmation bias occurs when people actively search for and favor information or evidence that confirms their preconceptions or hypotheses while ignoring or slighting adverse or mitigating evidence. It is a type of cognitive bias (pattern of deviation in judgment that occurs in…Continue
There has been much discussion and debate about the definition of data science and the new rare breed of sexy bird called the data scientist. The …Continue