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All Blog Posts Tagged 'Advertising' (2)

Advertising & Marketing Fundamentals For Data Scientists

I am an advertising and marketing veteran who is currently transitioning towards data science. The purpose of this write-up is to give you some baseline understanding of marketing, grounded in my professional experience. I am hoping that my write-up will help you gain a bigger share of voice when working with advertising & marketing teams. Eventually, you might ask bigger questions and thus move beyond just optimizing their work.

I will expand this post into a…

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Added by Rafael Knuth on October 25, 2018 at 2:00am — 4 Comments

Marketing & Advertising: Stats and Data Analysis

With marketing and advertising gaining more space on the internet, big data analytics are playing a prominent role in following the trends on the market and providing users with key statistics.

Data analysis and statistics traditionally play an important role in analyzing the success of companies and brands in the market.

The growth of internet…

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Added by Diana Beyer on July 26, 2016 at 12:00am — No Comments

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