COVID-19 is changing consumer behavior and driving more people to shop online. At BigBasket alone, we have witnessed a surge in demand by 5X – 6X during the initial days of the lockdown in India. While the pandemic has driven the global demand for essentials and goods online, it has also brought on some new challenges for the e-commerce industry.

Leveraging artificial intelligence and data science to optimize e-commerce operations

Balancing the…

Price errors and their impact:



Price errors are one of the ways in which revenue leakage occurs in e-commerce business. Although retailers put various checks and balances in place, pricing errors are still common. Data entry mistakes, misplaced decimal points, reversal of digits, and other clerical errors made in hurry are the major contributors. It can also occur because errors in feeding promotional offer dates. Promotions might unintendedly start early or end late. Such revenue…