Quite often, non-technical executives have difficulties understanding what programming, on a very fundamental level, is all about. Because of that knowledge-gap, they tend to hire and overburden experienced data professionals with tasks which they are hopelessly overqualified for. Such as, for example, doing ad-hoc SQL queries on CRM data: "You're the go-to-guy for all things data, and we need the results for the board meeting tomorrow." That's a quite humbling and frustrating…Continue
Added by Rafael Knuth on December 5, 2019 at 6:30am — No Comments
Over the last few years, Excel has been redesigned from the ground up. Currently, Microsoft is making the new Excel core-features available to every user, regardless of your Office 365 license. Thanks to the Microsoft naming conventions, it is easy to confuse the new features with existing ones. That being said, Power Query and Power Pivot are not the same things as Pivot Tables, which you have likely been using for years.…Continue
Added by Rafael Knuth on November 28, 2019 at 6:10am — No Comments
I am an advertising and marketing veteran who is currently transitioning towards data science. The purpose of this write-up is to give you some baseline understanding of marketing, grounded in my professional experience. I am hoping that my write-up will help you gain a bigger share of voice when working with advertising & marketing teams. Eventually, you might ask bigger questions and thus move beyond just optimizing their work.
I will expand this post into a…Continue