Prescriptive Analytics and B2B Pricing Science
Pricing science is the application of analytical techniques and methods to solve the problem of setting prices. This discipline had its origins in the development of yield management in the airline industry in the 1980s, and has since spread to many other sectors and pricing contexts, including media, retail, manufacturing, distribution, etc.
The goal of B2B pricing science is to optimize pricing strategies by…Continue
Added by Amir Meimand on September 4, 2018 at 3:47pm — No Comments