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All Blog Posts Tagged ' Business' (3)

Economics, Monetization and the “New Order” Automobile Industry

Premise: How will the traditional car industry create and extract customer value in the future when the source of that value is no longer the vehicle itself?

An increasingly digital economy is overwhelming every industry, and no business, from the largest legacy institutions to plucky start-ups, is safe. To survive, businesses must embrace digital transformation. For those who haven’t, we have already seen what happens to them. Once…

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Added by Bill Schmarzo on January 7, 2018 at 12:30pm — 1 Comment

Understanding Behavioral Economics to Change Behaviors with Big Data

My good friend Vinnie participates in an automobile insurance program that rewards him for good driving behaviors; the better driving behaviors he exhibits, the more money he saves on insurance. You stick a device into the vehicle’s diagnostic port (usually under the steering wheel in most vehicles manufactured after 1996), and the automobile insurance company tracks your driving behaviors and offers you automobile insurance discounts based upon the quality of your…

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Added by Bill Schmarzo on December 20, 2017 at 3:30am — 6 Comments

Data Monetization? Cue the Chief Data Monetization Officer

Data Monetization! Data Monetization! Data Monetization!

 It’s the new mantra of many organizations. But what does “data monetization” really mean, how do you do it, and more importantly, who in the organization owns the job of “data monetization”?

The role of Chief Data Officer (CDO) would seem to be a godsend to answer the data monetization challenge. They should be the catalyst in helping organizations to…

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Added by Bill Schmarzo on December 12, 2017 at 12:30pm — 1 Comment

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