In the digital marketing industry, companies have a fraction of a second to determine a visitor’s intent when they visit a site – that is, what is the visitor trying to accomplish – to guide decisions about 1) what to bid on that visitor (real-time bidding for the right to show them an ad), 2) what ad to show them, and 3) where to place that ad on the…Continue
Added by Bill Schmarzo on October 11, 2021 at 2:00pm — No Comments
In my prior blog “Reframing Data Management: Data Management 2.0”, I talked about the importance of transforming data management into a business strategy that supports the sharing, re-using and continuous refinement…Continue
Note: Many thanks to those who provided comments on my previous blog “Features Part 1: Are Features the new Data?”. And special thanks to Somil Gupta and Harsha…Continue
Added by Bill Schmarzo on October 4, 2021 at 9:30am — No Comments
I am very fortunate that I get asked to present at several universities about what students (and all professionals) can do to “future proof” their careers. We live in a world of constant change driven by technology, economics, pandemics, environmental, political, and society forces. We live in a world where we need to build “transformational muscle”…Continue
Added by Bill Schmarzo on September 28, 2021 at 7:30am — No Comments
Ugh. “Data Monetization” … a term that seems to confuse so many folks (probably thanks to me). When most folks hear the phrase “data monetization”, they immediately think of “selling” their data. And while there are some situations in which some organizations can successfully sell their data, there are actually more powerful, more common, and less…Continue
Added by Bill Schmarzo on September 12, 2021 at 5:30am — No Comments
A cartoon making its way around social media asks the provocative question “Who wants clean data?” (Everyone raises their hands) and then asks, “Who wants to CLEAN the data?” (Nobody raises their hands). I took the cartoon one step further (apology for my artistic skills) and asked, “Who wants to PAY for clean data?” and shows everyone running for…Continue
This is the second part of a 2-part series on the growing importance of teaching Data and AI literacy to our students. This will be included in a module I am teaching at Menlo College but wanted to share the blog to help validate the content before presenting to my students.
Added by Bill Schmarzo on August 22, 2021 at 2:30pm — No Comments
This is the first part of a 2-part series on the growing importance of teaching Data and AI literacy to our students. This will be included in a module I am teaching at Menlo College but wanted to share the blog to help validate the content before presenting to my students.
Wow, what an interesting dilemma. Apple plans to…Continue
Added by Bill Schmarzo on August 16, 2021 at 5:30am — No Comments
In July 2014, Malaysia Airlines Flight 17 (MH17), a passenger flight from Amsterdam to Kuala Lumpur, was shot down over eastern Ukraine. Over the next four years, Bellingcat – an independent international collective of researchers, investigators, and citizen journalists – combined open source and social media data with an inquisitive and curious…Continue
Added by Bill Schmarzo on August 9, 2021 at 7:30am — No Comments
Instead of focusing on “Automated Machine Learning” or AutoML, maybe we should focus on “Automated Data Management” or AutoDM?
You probably know that feeling. You start a blog with some ideas to share, but everything changes once you get started. That’s what happened with this blog. I discussed the promise and potential of…Continue
Added by Bill Schmarzo on August 2, 2021 at 7:30am — No Comments
In Chapter 8 of my new book “The Economics of Data, Analytics, and Digitalization Transformation”, I discuss the 8 Laws of Digital Transformation. My goal for chapter 8 was to push folks out of their comfort zones, especially with respect to how they are defining Digital Transformation success. Why?…Continue
Added by Bill Schmarzo on July 26, 2021 at 9:00am — No Comments
Okay, this is on me. I own it. My blog “Why Data Monetization is a Waste of Time” created quite a stir. I loved it. I’d like to take this “data monetization” conversation one step further:
Most organizations should not be…Continue
Added by Bill Schmarzo on July 23, 2021 at 3:00pm — No Comments
Hallelujah brother, I’ve seen the light!
I’m a HUGE believer in the liberating mindset of Design Thinking. For example, Design Thinking not only makes Data Science more effectively, but it helps avoid the devastating unintended consequences of an AI capability that can continuously-learn and adapt at speeds exponentially…Continue
Added by Bill Schmarzo on July 22, 2021 at 6:00am — No Comments
I recently conducted a 3-day, remote “Data Monetization: Thinking Like a Data Scientist” workshop for a transportation agency in the Middle East. Doing this training remotely is a personal challenge as I miss the face-to-face interaction in ideating, validating, and prioritizing the business areas that can benefit from data and analytics. However,…Continue
Added by Bill Schmarzo on July 5, 2021 at 12:00pm — No Comments
How much money is your organization leaving on the table by not being more effective at leveraging data and analytics to power your business?
This question is becoming more and more relevant for all organizations of all sizes in all industries as AI / ML capabilities become more widely available. And nothing highlights the…Continue
Added by Bill Schmarzo on June 28, 2021 at 8:30am — No Comments
Here, let’s start this blog with some controversy:
“For most organizations, data monetization is a total waste of time”
I've been having lots of conversations recently about where the Data and Analytics organization should report. Good anecdotal insights, but I wanted to complement those conversations with some raw data. So, I…Continue
Figure 1: The movie Big: “I don’t get it”
In the blog “What Movies Can Teach Us About Prospering in an AI World – Part 1”, I laid out the challenge that us humans will face surviving in a world dominated by AI. I discussed the…Continue
Added by Bill Schmarzo on June 13, 2021 at 10:00am — No Comments
In his book “Outliers”, Malcom Gladwell unveils the "10,000-Hour Rule" which postulates that the key to…Continue
Added by Bill Schmarzo on June 6, 2021 at 6:00am — No Comments
I’m starting to see the big consultancies and advisory services coming out with their lists of “what’s hot” from a data and analytics perspective. While I may not have the wide purview of these organizations, I certainly do work with some interesting organizations who are at various points in their data and analytics journey.
Added by Bill Schmarzo on May 30, 2021 at 2:00pm — No Comments
Senior executives trained in accounting continue to struggle to understand how to determine the value of their data. The article “Why Your Company Doesn’t Measure The Value Of Its Data Assets” written by Doug Laney (by the way, why does the Forbes web site absolutely bury the reader in ads?) contains a telling comment from a senior accounting firm…Continue
Added by Bill Schmarzo on May 24, 2021 at 5:31am — No Comments