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All Blog Posts Tagged '#FeatureEngineering' (4)

The Power of Determining User Intent

In the digital marketing industry, companies have a fraction of a second to determine a visitor’s intent when they visit a site – that is, what is the visitor trying to accomplish – to guide decisions about 1) what to bid on that visitor (real-time bidding for the right to show them an ad), 2) what ad to show them, and 3) where to place that ad on the…

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Added by Bill Schmarzo on October 11, 2021 at 2:00pm — No Comments

Features Part 1: Are Features the New Data?

In my prior blog “Reframing Data Management: Data Management 2.0”, I talked about the importance of transforming data management into a business strategy that supports the sharing, re-using and continuous refinement…

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Added by Bill Schmarzo on October 4, 2021 at 4:14pm — 8 Comments

Features Part 2: Clarifying the Data-Features-Use Case Value Topology

Note:  Many thanks to those who provided comments on my previous blog “Features Part 1: Are Features the new Data?”. And special thanks to Somil Gupta and Harsha…

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Added by Bill Schmarzo on October 4, 2021 at 9:30am — 2 Comments

Future Proofing Your Career

I am very fortunate that I get asked to present at several universities about what students (and all professionals) can do to “future proof” their careers. We live in a world of constant change driven by technology, economics, pandemics, environmental, political, and society forces. We live in a world where we need to build “transformational muscle”…

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Added by Bill Schmarzo on September 28, 2021 at 7:30am — No Comments

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