In the digital marketing industry, companies have a fraction of a second to determine a visitor’s intent when they visit a site – that is, what is the visitor trying to accomplish – to guide decisions about 1) what to bid on that visitor (real-time bidding for the right to show them an ad), 2) what ad to show them, and 3) where to place that ad on the…Continue
Added by Bill Schmarzo on October 11, 2021 at 2:00pm — No Comments
In my prior blog “Reframing Data Management: Data Management 2.0”, I talked about the importance of transforming data management into a business strategy that supports the sharing, re-using and continuous refinement…Continue
Note: Many thanks to those who provided comments on my previous blog “Features Part 1: Are Features the new Data?”. And special thanks to Somil Gupta and Harsha…Continue
I am very fortunate that I get asked to present at several universities about what students (and all professionals) can do to “future proof” their careers. We live in a world of constant change driven by technology, economics, pandemics, environmental, political, and society forces. We live in a world where we need to build “transformational muscle”…Continue
Added by Bill Schmarzo on September 28, 2021 at 7:30am — No Comments
Ugh. “Data Monetization” … a term that seems to confuse so many folks (probably thanks to me). When most folks hear the phrase “data monetization”, they immediately think of “selling” their data. And while there are some situations in which some organizations can successfully sell their data, there are actually more powerful, more common, and less…Continue
Added by Bill Schmarzo on September 12, 2021 at 5:30am — No Comments
A cartoon making its way around social media asks the provocative question “Who wants clean data?” (Everyone raises their hands) and then asks, “Who wants to CLEAN the data?” (Nobody raises their hands). I took the cartoon one step further (apology for my artistic skills) and asked, “Who wants to PAY for clean data?” and shows everyone running for…Continue
This is the second part of a 2-part series on the growing importance of teaching Data and AI literacy to our students. This will be included in a module I am teaching at Menlo College but wanted to share the blog to help validate the content before presenting to my students.
Added by Bill Schmarzo on August 22, 2021 at 2:30pm — No Comments
This is the first part of a 2-part series on the growing importance of teaching Data and AI literacy to our students. This will be included in a module I am teaching at Menlo College but wanted to share the blog to help validate the content before presenting to my students.
Wow, what an interesting dilemma. Apple plans to…Continue
Added by Bill Schmarzo on August 16, 2021 at 5:30am — No Comments