Added by Vincent Granville on June 26, 2012 at 7:38pm — No Comments
To determine your premium. They check if you regularly purchase cheese burgers, cigarettes, alcohol etc.
A SWISS life-settlements firm called Rigi Capital Partners (RCP) recently considered buying the life-insurance policy of an elderly woman apparently suffering from dementia. RCP would take over payment of the policy premiums and receive the full death benefit when she passed away. Her medical records revealed that she had…Continue
Big Data can help in mapping and understanding customer behaviors, and in developing one-to-one marketing programs or innovative services. However, Big Data is too often presented as a technological capability subsequently requiring armies of data scientists to mine and analyse data.
Yes, managing and exploiting the growing amount of internal and external data is a necessary condition to steer business performance. But it is far from a sufficient condition.
In a recent meeting…Continue
Added by Patrick Glenisson on June 16, 2012 at 6:53am — No Comments
Added by Vincent Granville on June 12, 2012 at 7:36pm — No Comments
|Space is limited.
Reserve your Webinar seat now at:…
Added by Vincent Granville on June 12, 2012 at 7:30pm — No Comments
Added by Vincent Granville on June 7, 2012 at 3:27pm — No Comments
Past week I attended a Marketing colloquim where I was invited as a panel member to discuss the new realities of marketing performance and metrics. What struck me was the growing importance of Data across sectors and company size. But aside from the consensus that existed on the importance of Data in defining, adapting and evaluating go-to-market approaches, there were a multitude of opinions on how to realise this – in particular on the amount of technology investments…Continue
Added by Patrick Glenisson on June 4, 2012 at 9:10am — No Comments