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Big Data: Understand the customer course on the net before he buys


Marketing is being redefined by the changing habits of consumers, by the limitless choice for placing ads and the access to customers through a variety of channels. As a result, many companies are changing their plan of action and the allocation of their budgets for the different channels, including the web, campaigns, including mobile, social media, etc.

Recent studies which have analyzed the course of online shoppers, indicate that traditional marketing campaigns…


Added by Michel Bruley on August 1, 2013 at 11:44pm — No Comments

Natural Language Processing (handling unstructrued data)

Unless you are in voice recognition, machine learning, or artificial intelligence already Natural Language Processing (NLP) is not a mainstream technology many of us are familiar with.

See my post How to build better systems – What is Natural Language Processing? at:

Applied Enterprise Architecture: or…


Added by James Parnitzke on August 1, 2013 at 10:15am — No Comments

How To Avoid The Big Data Quicksand

These are not ordinary times for CIO's. The news about Netflix's Big Data success, and Big Data's involvement in predicting the last election results might have created a buzz among the IT workers, but it was the NSA's surveillance news that established a beachhead for Big Data in the public arena. Business managers might become nervous about what the competition is…


Added by Fari Payandeh on August 1, 2013 at 2:00am — No Comments

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Added by Vincent Granville on July 30, 2013 at 4:00pm — No Comments

Data Scientists Wanted to Create New Tech Tools for Our Cities

Are you a hacker with a huge heart? Code for America is looking for developers, data scientists, designers, researchers, and product managers for its 2014 Fellowship. We connect talented technologists with municipal governments to explore new ways of resolving local challenges and create new web apps.…


Added by Vincent Granville on July 30, 2013 at 2:03pm — No Comments

Hadoop Falcon and Data Lifecycle Management

Data management in the Hadoop ecosystem is still in the early stages of development. The goal…


Added by Michael Walker on July 30, 2013 at 12:13pm — No Comments

How to Avoid Political Blunders in Analytical Discussions

A while back I was running a data mining project for a customer and made a conversational blunder. In one of the meetings, I mentioned seeing one interesting relationship in the data. Customers who purchased one particular product tended to buy and implement a second product at a later time. I did not realize that Everyone in the room INTUITIVELY knew that there is absolutely no relationship between the two products. A big blunder. After the meeting, two friends told me that my standing in…


Added by Stephen Penn, DM, PMP on July 30, 2013 at 5:45am — 8 Comments

Choropleth in D3.js and Pandas (iPython Notebook)

There have been various attempts to integrate the D3.js visualization framework into iPython Notebook, in order to provide more visualization options than available with the standard Matplotlib. In my blog post today, I take one of the better integration attempts out there, port it from Windows to the Mac, and demonstrate:

1. Passing a Pandas Dataframe from iPython Notebook into the D3.js Javascript

2. Generating geo color maps in D3.js (not a built-in…


Added by Michael Malak on July 29, 2013 at 4:23am — No Comments

Turning visitors into sales: seduction vs. analytics

The context here is about increasing conversion rate, from website visitor to active, converting user. Or from passive newsletter subscriber to a lead (a user who opens the newsletter, clicks on the links, and converts). Here we will discuss the newletter conversion problem, although it applies to many different settings.…


Added by Mirko Krivanek on July 27, 2013 at 4:00pm — 3 Comments

We need your vote for Teradata Aster

as a Favorite New Product of 2013! (An External Award Acknowledgement)

Voting will take less than 2 minutes! Deadline is 11:59pm EDT August 9th.…


Added by Vincent Granville on July 27, 2013 at 9:17am — 1 Comment

Update about our data science competition

What seemed to be an untractable problem involving trillions of quadrillions of computations - far more than required to process all the data produced or collected on Earth since the beginning of times - has been reduced to something computationally feasible and even possibly quite simple. One applicant…


Added by Vincent Granville on July 22, 2013 at 2:00pm — 1 Comment

Human Factors - Unhappy Truckers

I have an interest in optimization models as well as analytics.  My son, who writes apps for the trucking industry, sent me a link to an article on how human factors may impact the "best" solution as opposed to the "optimal" solution to a class of problems.

So too our analysis may lead us in a certain direction but bring us to the wrong conclusion because important factors were not…


Added by christopher calvin on July 22, 2013 at 8:41am — No Comments

My first impression about the Microsoft Surface

I was offered a surface for father's day this year. I had an old iPad that I've used for several years, and I was curious to know if you can use the Surface just like a Windows laptop. While it has great features, faster Internet, and much more, the answer is clearly no.…


Added by Vincent Granville on July 21, 2013 at 5:30pm — 5 Comments

DUI arrests decrease after state monopoly on liquor sales ends

This is another example where, if you lack analytic skills, you will jump to the wrong conclusions. This news article was published in MyNorthWest. It's about the new law that went into effect a year ago in WA, allowing grocery stores to sell hard liquor. Here we provide 16 reasons that…


Added by Vincent Granville on July 20, 2013 at 11:30am — 4 Comments


As the possibilities at the intersect of M2M+Big Data gets unlocked its very important to examine the economics underlying the use cases
So the core questions becomes…

Added by derick.jose on July 20, 2013 at 6:37am — 4 Comments

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