In most cases with Big Data projects you have to ingest 6-10x more data than has any immediate value just to start and glean value. This creates a large volume of data with no apparent value, and sometimes it is a long time before there is any value if ever. This creates a large expense and a lot of issues for entry, which has derailed a number of big data projects. So be prepared going in that unless you really know your data you will need to ingest and explore to find the value. When you…Continue
When an organisation embarks on a Big Data project, it’s a journey laden with lots of landmines. Even if one is unable to manage one risk, it has the potential to derail a Big Data project even if one was able successfully evade other risks. As they say “A chain is as strong as its weakest link”. So what are the weak links in a Big data project? What are the 5 key questions to ask before embarking on a big data project so that one is able to mitigate the risks from these weak links and steer…Continue
Added by derick.jose on June 19, 2012 at 12:46am — No Comments
Big Data can help in mapping and understanding customer behaviors, and in developing one-to-one marketing programs or innovative services. However, Big Data is too often presented as a technological capability subsequently requiring armies of data scientists to mine and analyse data.
Yes, managing and exploiting the growing amount of internal and external data is a necessary condition to steer business performance. But it is far from a sufficient condition.
In a recent meeting…Continue
Added by Patrick Glenisson on June 16, 2012 at 6:53am — No Comments
Added by Vincent Granville on June 12, 2012 at 7:36pm — No Comments
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Reserve your Webinar seat now at:…
Added by Vincent Granville on June 12, 2012 at 7:30pm — No Comments
Added by Vincent Granville on June 7, 2012 at 3:27pm — No Comments
Past week I attended a Marketing colloquim where I was invited as a panel member to discuss the new realities of marketing performance and metrics. What struck me was the growing importance of Data across sectors and company size. But aside from the consensus that existed on the importance of Data in defining, adapting and evaluating go-to-market approaches, there were a multitude of opinions on how to realise this – in particular on the amount of technology investments…Continue
Added by Patrick Glenisson on June 4, 2012 at 9:10am — No Comments
Curating use cases from big data seems to be more of an art than a science. Wanted to share 10 big data use cases specifically unearthed in the digital side. Here they come
Extract CDR information and summarize it for each unique combination of caller and called number
For each caller and called number, count the frequency of calls made, the number of smses sent, the number of prime time calls etc
Use this model to develop call behavorial profiles to target . Example : Friends and families program
Interrogate the social network database for specific…Continue
Added by derick.jose on May 31, 2012 at 4:12am — No Comments
I thought you would appreciate some more information about the annual Text Analytics Summit (June 12-13, Boston), featuring fascinating case studies from NASA, AMEX, eBay, Monster.com, Disney, National Archives, Fidelity Investments and many more.…Continue
Added by Vincent Granville on May 30, 2012 at 6:00am — No Comments
Several members of the Talent Analytics team had the opportunity to attend Teradata's Big Analytics Conference in Boston on May 22. With a great speaker lineup, the educational and networking event offered both a technical and digital marketing track that covered the latest advancements across the big analytics ecosystem and highlighted how data-driven products and…Continue
Added by Mike Kennedy on May 28, 2012 at 4:30am — No Comments
Step by Step Tutorial to Deploy Hadoop Cluster (fully distributed mode):
Added by Rahul Patodi on May 25, 2012 at 8:36am — No Comments
Added by Sandeep Raut on May 24, 2012 at 5:00pm — No Comments
We are happy to announce a great opportunity for starting with data mining or optimizing your data mining skills with the open source software RapidMiner: In June 2012, Rapid-I will provide a one…
Added by Vincent Granville on May 24, 2012 at 2:30pm — No Comments
Added by Patrick Glenisson on May 24, 2012 at 8:52am — No Comments
Here are Wikipedia links. Follow them to read about the history of these analytic companies and software over the last 30 years
This is our third post in our series of "great articles". For each article, click on the link after the title to read the full story.
1. How Big Data Will Disrupt the $9 Billion Music Publishing Rights Business - …Continue
Added by Vincent Granville on May 16, 2012 at 8:55pm — No Comments
Tim O’Reilly famously declared in 2005: “Data is the next Intel Inside.” It well may be that big data—the organizational skill of using data as the key driver of performance—will make the IT function the new Intel Inside, the most strategic component of any organization.
Based on the success of Google, Amazon, and eBay at the time, O’Reilly correctly asserted that database management was a core…Continue
Added by Gil Press on May 15, 2012 at 1:29pm — No Comments
Added by Vincent Granville on May 15, 2012 at 10:30am — No Comments
Our latest contest is live! Feel free to signup. This contest is based on the Euro Soccer championship. You will develop an algorithm that can predict the ranking & outcome of each of the participating nations playing in the Euro 2012 championship. Our results will be announced after the 1st of July, 2012 (after the finals of Euro 2012). Solver celebration and prizes of $500 to be won!
The contest link - …Continue
Added by Vincent Granville on May 10, 2012 at 8:38pm — No Comments