Human behaviors, rituals & habits are the outcome of complex interplay of the environment and experiences they have been exposed to. These definitely play a big role in shaping our product interaction experience. All of us have intuitively understood the importance of "cognitive resonance" in the first 8 seconds we interact with a product and how that experience has subsequently shaped our outlook to our product. As…

One month back Flutura was in  a meeting with a customer in Houston where we were involved in an IOT big data project . It was a very tense meeting ... Budgets were being slashed, heads were rolling because of the steep drop in Oil prices. The CEOs office was forensically examining all projects thru a massive magnifying glass. The tension in the room was palpable. The cross functional team had spent a lot of time building a…

The word “Force Multiplier,” in military usage, refers to an enabler or a combination of enablers, which make a given force more effective than that same force would be without it.  

So what force multipliers can be used in the world of Data Products ?

Based on our experience in curating intelligent data products for the industrial world we feel a Data Product needs a healthy dose of 2 things

1. Data Science = Seeing the unseen       (…