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Happy to be at the intersect of Use cases + Platform Engineering + Extreme User Experience + Machine Learning
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Derick.jose's Blog

Why Oxytocin, Dophamine & Adrenalin are key to creating engaging Data Products ?

Posted on November 27, 2016 at 10:00pm 1 Comment

Human behaviors, rituals & habits are the outcome of complex interplay of the environment and experiences they have been exposed to. These definitely play a big role in shaping our product interaction experience. All of us have intuitively understood the importance of "cognitive resonance" in the first 8 seconds we interact with a product and how that experience has subsequently shaped our outlook to our product. As…


How we survived a near death experience in a Big Data Project ? A Story from the trenches

Posted on April 28, 2015 at 8:00pm 0 Comments

One month back Flutura was in  a meeting with a customer in Houston where we were involved in an IOT big data project . It was a very tense meeting ... Budgets were being slashed, heads were rolling because of the steep drop in Oil prices. The CEOs office was forensically examining all projects thru a massive magnifying glass. The tension in the room was palpable. The cross functional team had spent a lot of time building a…


Data Science + Behavioral Science = Force Multiplier ! 3 User Stories

Posted on November 25, 2014 at 10:12pm 1 Comment

The word “Force Multiplier,” in military usage, refers to an enabler or a combination of enablers, which make a given force more effective than that same force would be without it.  

So what force multipliers can be used in the world of Data Products ?

Based on our experience in curating intelligent data products for the industrial world we feel a Data Product needs a healthy dose of 2 things

1. Data Science = Seeing the unseen       (…


Why Data Scientists create poor Data Products ? ( And 5 things that can be done to change this )

Posted on November 9, 2014 at 1:30pm 2 Comments

As the consumer and industrial world gets massively digitized Data products are being baked into critical processes at a very high rate. These data products distill signals from massive torrent of human generated and machine generated data to drive a front line action . At this point we wanted to distinguish between 2 types of data products which we have seen in the market place

  1. Consumer Data…

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