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Vijay Mandeep
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  • Mumbai, Maharashtra
  • India
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Mobile Analytics Platform
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Marketing Manager
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Vijay Mandeep's Blog

Churn Rate: Calculations and Strategies for Reducing Mobile App Attrition

Posted on September 21, 2017 at 12:00am 0 Comments

Ready for some sobering stats? The average mobile app loses 77% of its DAUs within the first 3 days after install. Within 30 days, that number jumps to 90%. Within 90 days, it’s over 95%. 

For your app to succeed, you can’t let these stats be your reality. It’s easy to look at your app’s growth metrics and see what you…


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