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- Job Title:
- Data Scientist
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Ridhima Kumar's Blog
Market Mix Modeling (MMM) in times of Covid-19
Posted on April 24, 2020 at 12:43am 0 Comments 1 Like
Covid-19 has brought misery to the world, many lives have been lost, cities wear a deserted look and economies are on the verge of collapse.…
How to make your Digital strategy payoff? (hint: Data Science)
Posted on August 8, 2019 at 7:40am 0 Comments 1 Like
Marketing Analytics through Markov Chain
Posted on January 8, 2019 at 12:00am 4 Comments 8 Likes
Imagine you are a company selling a fast-moving consumer good in the market.
Let’s assume that the customer would follow the given journey to make the final purchase: These are the states at which the customer would be at any point in the purchase journey.
Now, how to find out in which state the customers would be after 6…
ContinueK-means: A step towards Marketing Mix Modeling
Posted on October 23, 2018 at 11:00am 0 Comments 1 Like
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