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Posted on April 24, 2020 at 12:43am
Covid-19 has brought misery to the world, many lives have been lost, cities wear a deserted look and economies are on the verge of collapse.…
Posted on August 8, 2019 at 7:40am
Digital advertisement spends are surpassing traditional ad spends (TV, print, outdoor). Most brands have…
Posted on January 8, 2019 at 12:00am
Imagine you are a company selling a fast-moving consumer good in the market.
Let’s assume that the customer would follow the given journey to make the final purchase: These are the states at which the customer would be at any point in the purchase journey.
Now, how to find out in which state the customers would be after 6…
Posted on October 23, 2018 at 11:00am
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Posted 1 March 2021
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