Subscribe to DSC Newsletter
Ridhima Kumar
  • Female
  • Bangalore
  • India
Share on Facebook
Share

Ridhima Kumar's Friends

  • Venkat Raman

Gifts Received

Gift

Ridhima Kumar has not received any gifts yet

Give a Gift

 

Ridhima Kumar's Page

Latest Activity

Yacine HAFIANE liked Ridhima Kumar's blog post Marketing Analytics through Markov Chain
Mar 21
Ridhima Kumar commented on Venkat Raman's blog post Degrees of Freedom and Sudoku
"Good intuitive explanation!!"
Feb 1
Ridhima Kumar liked Venkat Raman's blog post Degrees of Freedom and Sudoku
Feb 1
Venkat Raman liked Ridhima Kumar's blog post Marketing Analytics through Markov Chain
Jan 21
Ridhima Kumar commented on Venkat Raman's blog post How I used NLP (Spacy) to screen Data Science Resumes
"Very innovative application of NLP!!"
Jan 17
Ridhima Kumar liked Venkat Raman's blog post How I used NLP (Spacy) to screen Data Science Resumes
Jan 17
Ridhima Kumar liked Venkat Raman's blog post How I used NLP (Spacy) to screen Data Science Resumes
Jan 17
Venkat Raman liked Ridhima Kumar's blog post Marketing Analytics through Markov Chain
Jan 17
Tamer Abdulhamed liked Ridhima Kumar's blog post Marketing Analytics through Markov Chain
Jan 14
paul c liked Ridhima Kumar's blog post Marketing Analytics through Markov Chain
Jan 13
Prabhakaran Sampath liked Ridhima Kumar's blog post Marketing Analytics through Markov Chain
Jan 11
Nitin Pasumarthy commented on Ridhima Kumar's blog post Marketing Analytics through Markov Chain
"I think an article on how to create a transition matrix would help."
Jan 11
Ridhima Kumar commented on Ridhima Kumar's blog post Marketing Analytics through Markov Chain
"Hi Nitin, Faridat: The probabilities in the transition matrix  are calculated based on ratio between: 1. The initial no. Of customers in each state 2. The no. Of customers in each state finally"
Jan 11
Faridat commented on Ridhima Kumar's blog post Marketing Analytics through Markov Chain
"Great! Another article on how to buil the transition matrix will be welcomed."
Jan 11
Faridat liked Ridhima Kumar's blog post Marketing Analytics through Markov Chain
Jan 11
John Randall liked Ridhima Kumar's blog post Marketing Analytics through Markov Chain
Jan 10

Profile Information

Professional Status
Consultant
Years of Experience:
3.5
Your Job Title:
Data Scientist
Interests:
Networking

Ridhima Kumar's Blog

Marketing Analytics through Markov Chain

Posted on January 8, 2019 at 12:00am 4 Comments

Imagine you are a company selling a fast-moving consumer good in the market.

Let’s assume that the customer would follow the given journey to make the final purchase:               These are the states at which the customer would be at any point in the purchase journey.

Now, how to find out in which state the customers would be after 6…

Continue

K-means: A step towards Marketing Mix Modeling

Posted on October 23, 2018 at 11:00am 0 Comments

                                                                                                  Source: www.mstecker.com/…

Continue

Market Mix Modeling – 101: Part 2

Posted on January 11, 2018 at 2:30am 0 Comments

In my last article, I had introduced you to the concept of Market Mix Modeling. If you want a refresher, please click on   the this link. This article is in continuation of my first article –…

Continue

Market Mix Modeling (MMM)

Posted on December 20, 2017 at 8:30pm 0 Comments

Market Mix Modeling (MMM) is a technique which helps in quantifying the impact of several marketing inputs on sales or Market Share. The purpose of using MMM is to understand how much each marketing input contributes to sales, and how much to spend on each marketing input.

MMM helps in the ascertaining the…

Continue

Comment Wall

You need to be a member of Data Science Central to add comments!

Join Data Science Central

  • No comments yet!
 
 
 

Resources

Videos

  • Add Videos
  • View All

© 2019   Data Science Central ®   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service