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Ridhima Kumar commented on Venkat Raman's blog post No ML algorithms cheat sheet, please

"Good points!!"

Jun 11

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Jun 11

Ridhima Kumar liked Venkat Raman's blog post No ML algorithms cheat sheet, please

Jun 11

Venkat Raman liked Ridhima Kumar's blog post Market Mix Modeling (MMM) in times of Covid-19

Apr 27

Ridhima Kumar posted a blog post

Market Mix Modeling (MMM) in times of Covid-19

Covid-19 has brought misery to the world, many lives have been lost, cities wear a deserted look and economies are on the verge of collapse. Source: https://www.businessinsider.com/At this point of writing this article there were 2,444,614 number…See More

Apr 26

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Venkat Raman liked Ridhima Kumar's blog post How to make your Digital strategy payoff? (hint: Data Science)

Aug 8, 2019

Ridhima Kumar posted a blog post

How to make your Digital strategy payoff? (hint: Data Science)

Source: PixabayDigital advertisement spends are surpassing traditional ad spends (TV, print, outdoor). Most brands have shifted focus on targeting customers directly through various digital platforms to get a larger share of…See More

Aug 8, 2019

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Job Title:: Data Scientist

Seniority:: Consultant

Interests:: Networking

Ridhima Kumar's Blog

Market Mix Modeling (MMM) in times of Covid-19

Posted on April 24, 2020 at 12:43am 0 Comments 1 Like

Covid-19 has brought misery to the world, many lives have been lost, cities wear a deserted look and economies are on the verge of collapse.…

Continue

How to make your Digital strategy payoff? (hint: Data Science)

Posted on August 8, 2019 at 7:40am 0 Comments 1 Like

Source: Pixabay

Digital advertisement spends are surpassing traditional ad spends (TV, print, outdoor). Most brands have…

Continue

Marketing Analytics through Markov Chain

Posted on January 8, 2019 at 12:00am 4 Comments 8 Likes

Imagine you are a company selling a fast-moving consumer good in the market.

Let’s assume that the customer would follow the given journey to make the final purchase: These are the states at which the customer would be at any point in the purchase journey.