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Ridhima Kumar liked Venkat Raman's blog post Want to become a Data Scientist? Try Feynman Technique
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Michael Burke liked Ridhima Kumar's blog post Market Mix Modeling – 101: Part 2
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Venkat Raman liked Ridhima Kumar's blog post Market Mix Modeling – 101: Part 2
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Ridhima Kumar posted a blog post

Market Mix Modeling – 101: Part 2

In my last article, I had introduced you to the concept of Market Mix Modeling. If you want a refresher, please click on   the this link. This article is in continuation of my first article – Market Mix Modeling –…See More
Jan 12
Ridhima Kumar's blog post was featured

Market Mix Modeling – 101: Part 2

In my last article, I had introduced you to the concept of Market Mix Modeling. If you want a refresher, please click on   the this link. This article is in continuation of my first article – Market Mix Modeling –…See More
Jan 12
Duane Baker liked Ridhima Kumar's blog post Market Mix Modeling (MMM)
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Venkat Raman liked Ridhima Kumar's blog post Market Mix Modeling (MMM)
Dec 24, 2017
Ridhima Kumar posted a blog post

Market Mix Modeling (MMM)

Market Mix Modeling (MMM) is a technique which helps in quantifying the impact of several marketing inputs on sales or Market Share. The purpose of using MMM is to understand how much each marketing input contributes to sales, and how much to spend on each marketing input.MMM helps in the ascertaining the effectiveness of each…See More
Dec 24, 2017
Ridhima Kumar posted a blog post

Market Mix Modeling (MMM)

Market Mix Modeling (MMM) is a technique which helps in quantifying the impact of several marketing inputs on sales or Market Share. The purpose of using MMM is to understand how much each marketing input contributes to sales, and how much to spend on each marketing input.MMM helps in the ascertaining the effectiveness of each…See More
Dec 22, 2017
Ridhima Kumar's blog post was featured

Market Mix Modeling (MMM)

Market Mix Modeling (MMM) is a technique which helps in quantifying the impact of several marketing inputs on sales or Market Share. The purpose of using MMM is to understand how much each marketing input contributes to sales, and how much to spend on each marketing input.MMM helps in the ascertaining the effectiveness of each…See More
Dec 22, 2017
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Dec 20, 2017
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Nov 27, 2017

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Field of Expertise
Analytics, Visualization, Data Science
Professional Status
Consultant
Years of Experience:
3.5
Your Job Title:
Data Scientist
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Ridhima Kumar's Blog

Market Mix Modeling – 101: Part 2

Posted on January 11, 2018 at 2:30am 0 Comments

In my last article, I had introduced you to the concept of Market Mix Modeling. If you want a refresher, please click on   the this link. This article is in continuation of my first article –…

Continue

Market Mix Modeling (MMM)

Posted on December 20, 2017 at 8:30pm 0 Comments

Market Mix Modeling (MMM) is a technique which helps in quantifying the impact of several marketing inputs on sales or Market Share. The purpose of using MMM is to understand how much each marketing input contributes to sales, and how much to spend on each marketing input.

MMM helps in the ascertaining the…

Continue

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