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Ridhima Kumar
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Ridhima Kumar commented on Venkat Raman's blog post No ML algorithms cheat sheet, please
"Good points!!"
Jun 11
Ridhima Kumar liked Venkat Raman's blog post No ML algorithms cheat sheet, please
Jun 11
Ridhima Kumar liked Venkat Raman's blog post No ML algorithms cheat sheet, please
Jun 11
Venkat Raman liked Ridhima Kumar's blog post Market Mix Modeling (MMM) in times of Covid-19
Apr 27
Ridhima Kumar posted a blog post

Market Mix Modeling (MMM) in times of Covid-19

Covid-19 has brought misery to the world, many lives have been lost, cities wear a deserted look and economies are on the verge of collapse.  Source: https://www.businessinsider.com/At this point of writing this article there were 2,444,614 number…See More
Apr 26
Venkat Raman liked Ridhima Kumar's blog post How to make your Digital strategy payoff? (hint: Data Science)
Aug 8, 2019
Ridhima Kumar posted a blog post

How to make your Digital strategy payoff? (hint: Data Science)

                                                                Source: PixabayDigital advertisement spends are surpassing traditional ad spends (TV, print, outdoor). Most brands have shifted focus on targeting customers directly through various digital platforms to get a larger share of…See More
Aug 8, 2019

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Ridhima Kumar's Blog

Market Mix Modeling (MMM) in times of Covid-19

Posted on April 24, 2020 at 12:43am 0 Comments

Covid-19 has brought misery to the world, many lives have been lost, cities wear a deserted look and economies are on the verge of collapse.…

Continue

How to make your Digital strategy payoff? (hint: Data Science)

Posted on August 8, 2019 at 7:40am 0 Comments

                                                                Source: Pixabay

Digital advertisement spends are surpassing traditional ad spends (TV, print, outdoor). Most brands have…

Continue

Marketing Analytics through Markov Chain

Posted on January 8, 2019 at 12:00am 4 Comments

Imagine you are a company selling a fast-moving consumer good in the market.

Let’s assume that the customer would follow the given journey to make the final purchase:               These are the states at which the customer would be at any point in the purchase journey.

Now, how to find out in which state the customers would be after 6…

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K-means: A step towards Marketing Mix Modeling

Posted on October 23, 2018 at 11:00am 0 Comments

                                                                                                  Source: www.mstecker.com/…

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