.
Ridhima Kumar
  • Female
  • Bangalore
  • India
Share on Facebook
Share

Ridhima Kumar's Friends

  • Venkat Raman

Gifts Received

Gift

Ridhima Kumar has not received any gifts yet

Give a Gift

 

Ridhima Kumar's Page

Profile Information

Job Title:
Data Scientist
Seniority:
Consultant
Interests:
Networking

Ridhima Kumar's Blog

Market Mix Modeling (MMM) in times of Covid-19

Posted on April 24, 2020 at 12:43am 0 Comments

Covid-19 has brought misery to the world, many lives have been lost, cities wear a deserted look and economies are on the verge of collapse.…

Continue

How to make your Digital strategy payoff? (hint: Data Science)

Posted on August 8, 2019 at 7:40am 0 Comments

                                                                Source: Pixabay

Digital advertisement spends are surpassing traditional ad spends (TV, print, outdoor). Most brands have…

Continue

Marketing Analytics through Markov Chain

Posted on January 8, 2019 at 12:00am 4 Comments

Imagine you are a company selling a fast-moving consumer good in the market.

Let’s assume that the customer would follow the given journey to make the final purchase:               These are the states at which the customer would be at any point in the purchase journey.

Now, how to find out in which state the customers would be after 6…

Continue

K-means: A step towards Marketing Mix Modeling

Posted on October 23, 2018 at 11:00am 0 Comments

                                                                                                  Source: www.mstecker.com/…

Continue

Comment Wall

You need to be a member of Data Science Central to add comments!

Join Data Science Central

  • No comments yet!
 
 
 

© 2021   TechTarget, Inc.   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service