Ridhima Kumar
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Ridhima Kumar's Blog

The Lost Art of Decile Analysis

Posted on June 19, 2021 at 11:30pm 0 Comments

                                                                  Image Source: Author

“Logistic Regression is not Regression but a Classification Algorithm”.…


Market Mix Modeling (MMM) in times of Covid-19

Posted on April 24, 2020 at 12:43am 0 Comments

Covid-19 has brought misery to the world, many lives have been lost, cities wear a deserted look and economies are on the verge of collapse.…


How to make your Digital strategy payoff? (hint: Data Science)

Posted on August 8, 2019 at 7:40am 0 Comments

                                                                Source: Pixabay

Digital advertisement spends are surpassing traditional ad spends (TV, print, outdoor). Most brands have…


Marketing Analytics through Markov Chain

Posted on January 8, 2019 at 12:00am 4 Comments

Imagine you are a company selling a fast-moving consumer good in the market.

Let’s assume that the customer would follow the given journey to make the final purchase:               These are the states at which the customer would be at any point in the purchase journey.

Now, how to find out in which state the customers would be after 6…


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