Subscribe to DSC Newsletter
Ridhima Kumar
  • Female
  • Bangalore
  • India
Share on Facebook
Share

Ridhima Kumar's Friends

  • Venkat Raman

Gifts Received

Gift

Ridhima Kumar has not received any gifts yet

Give a Gift

 

Ridhima Kumar's Page

Latest Activity

Venkat Raman liked Ridhima Kumar's blog post How to make your Digital strategy payoff? (hint: Data Science)
Aug 8
Ridhima Kumar posted a blog post

How to make your Digital strategy payoff? (hint: Data Science)

                                                                Source: PixabayDigital advertisement spends are surpassing traditional ad spends (TV, print, outdoor). Most brands have shifted focus on targeting customers directly through various digital platforms to get a larger share of…See More
Aug 8

Profile Information

Professional Status
Consultant
Years of Experience:
3.5
Your Job Title:
Data Scientist
Interests:
Networking

Ridhima Kumar's Blog

How to make your Digital strategy payoff? (hint: Data Science)

Posted on August 8, 2019 at 7:40am 0 Comments

                                                                Source: Pixabay

Digital advertisement spends are surpassing traditional ad spends (TV, print, outdoor). Most brands have…

Continue

Marketing Analytics through Markov Chain

Posted on January 8, 2019 at 12:00am 4 Comments

Imagine you are a company selling a fast-moving consumer good in the market.

Let’s assume that the customer would follow the given journey to make the final purchase:               These are the states at which the customer would be at any point in the purchase journey.

Now, how to find out in which state the customers would be after 6…

Continue

K-means: A step towards Marketing Mix Modeling

Posted on October 23, 2018 at 11:00am 0 Comments

                                                                                                  Source: www.mstecker.com/…

Continue

Market Mix Modeling – 101: Part 2

Posted on January 11, 2018 at 2:30am 0 Comments

In my last article, I had introduced you to the concept of Market Mix Modeling. If you want a refresher, please click on   the this link. This article is in continuation of my first article – Market Mix Modeling – 101 In this article, I would like…

Continue

Comment Wall

You need to be a member of Data Science Central to add comments!

Join Data Science Central

  • No comments yet!
 
 
 

Videos

  • Add Videos
  • View All

© 2019   Data Science Central ®   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service