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Imagine you are a company selling a fast-moving consumer good in the market.
Now, how to find out in which state the customers would be after 6…Continue
Market Mix Modeling (MMM) is a technique which helps in quantifying the impact of several marketing inputs on sales or Market Share. The purpose of using MMM is to understand how much each marketing input contributes to sales, and how much to spend on each marketing input.
MMM helps in the ascertaining the effectiveness of each marketing input in terms of…Continue