Ray Hall
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  • Woodstock, GA
  • United States
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Profile Information

Short Bio:
Marketer and IT professional with 20 years of experience in marketing, data analytics, and technology. I enjoy developing elegant solutions to complex problems by asking the right questions and leveraging data and practical experience.
Job Title:
Director; Marketing
Job Function:
Business Analytics
LinkedIn Profile:
Networking, Finding a new position

Ray Hall's Blog

How to Write an R Function to Match and Merge 2 Files (like VLOOKUP)

Posted on October 18, 2018 at 9:30am 0 Comments

Matching and merging 2 files is task I find myself doing all of the time. Historically, I've used VLOOKUP in MS Excel and just worked around any limitations. Finally, I bit the bullet and wrote an R Function that does the trick faster, and with more flexibility. 

(Image added…


Another Analysis of Punting on 4th Down

Posted on August 30, 2018 at 9:30am 0 Comments

Yes, I know, this has been tried a few times and no one listens.... At least not yet. Despite several studies showing otherwise, teams still punt more than they should. Admittedly, some of these studies have been less than rigorous, and often times, assumptions are made that warrant scrutiny (assuming a 50% success rate on all 4th down attempts for example). But I don't think it is the lack of scientific rigor that keeps change at bay. I think the failure to adopt a novel strategy has a lot…


A Data Professional's Role as an Educator

Posted on December 23, 2016 at 11:00am 4 Comments

Anyone who has followed that last few presidential elections has seen how easily data can go from a hero to a zero. Nate Silver was a genius when his model and analysis successfully predicted Obama's electoral wins with great precision in 2008 and 2012. However, after the 2016 election, Mr. Silver and the value of data fell precipitously from grace in the eyes of political pundits and many voters.

Those of us who know better, well... know better. The problem wasn't with the data or…


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