Digital marketing nowadays is powered by cutting-edge machine learning technologies (and not so cutting-edge analytical methods). 

Digital methods, however, were not nearly as revolutionary in their impact as the advent of direct mail, pioneered by the Wards and Sears catalogs nearly a century and a half ago. Riding on the backs of an…

Cambridge Analytica’s wholesale scraping of Facebook user data is big news now, and people are “shocked” that personal data is being shared and traded on a massive scale on the internet. But the real issue with social media is not harm to individual users whose information was shared, but sophisticated and sometimes subtle mass manipulation of social and political behavior by bad actors, facilitated by deceit, fraud, and amplification of lies that spread easily through societal…

ILLUSTRATION BY STOCKTREK IMAGES, INC., ALAMY…

In the article, Data Science Should Monitor Big Brother by Arjan Haring, one important…

Remember the …

It sounds almost absurd, but that could be one factor behind the so-called “reproducibility crisis”

It sounds almost heretical to ask the question: Is there too much scientific research?…

(Photo credit:  Rob Lavinsky, iRocks.com – CC-BY-SA-3.0)

In 1945, Count ,Richard Taaffe* a Dublin gem collector, was sorting through a set of spinel gems that he had bought, and found one that…

Next month marks the 100th anniversary of Babe Ruth’s first home run.

This year, opening day in baseball signals the “closing day” for one of the classic truisms among sports statisticians: the belief that there…

When Apple CEO Tim Cook finally unveiled his company’s new Apple Watch in a widely-publicized rollout earlier this month, most of the press coverage centered on its cost ($349 to start) and whether it would be as popular among consumers as the iPod or iMac.

Nitin Indurkhya saw things differently.

“I think the…

Before Los Angeles Times reporter Laurie Becklund died of metastatic breast cancer earlier this month, she wrote a powerful final column. She asked friends and family not to say that she died fighting a courageous battle, a meaningless, trite phrase. She excoriated the pink ribbon and…