If there’s one tool you cannot afford to miss in your marketing toolkit, it is Data Analytics.

With new technologies and platform entering the market every day, it is increasingly becoming a challenge to justify the ROI for the expenditure on each platform.

While some debate that it might create the best opportunity to employ skilled people others state that it might be the worst state of glaring inequality plagued…

Picture this.

You’re late for work and hungry too. You quickly enter a fast food joint and wait in the long queue for your turn. You wish there was a quicker service where your choice would pop up automatically on a system and you could shop based on your past purchase data.

Sounds good?

Well, it may not be at your nearest fast food joint right now, but companies like Amazon are tracking your past purchase data and…