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Mirio De Rosa
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Help with classification & prediction

Started this discussion. Last reply by Antal Sofalvy Oct 20, 2016. 1 Reply

I have a database made of some 5000 people (rows) and 50 variables (columns). The columns measure different demographic and psychographic items for each person. This data is gathered at time t. Some…Continue

Tags: analysis, discriminant, prediction, classification

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Mirio De Rosa commented on Mirio De Rosa's blog post How to measure customer satisfaction correctly
"Thank you  javediqbal. I have no R code. It's all done in Excel."
11 hours ago
Mirio De Rosa commented on Mirio De Rosa's blog post How to measure customer satisfaction correctly
"Thank you Abdoulaye You can see better images at http://marketingstat.com/how-to-measure-customer-satisfaction/ Cheers, Mirio"
11 hours ago
javediqbal commented on Mirio De Rosa's blog post How to measure customer satisfaction correctly
"If R code is available on GitHub Please share"
yesterday
Abdoulaye Diallo commented on Mirio De Rosa's blog post How to measure customer satisfaction correctly
"Hello, thanks for this great article. As said below pleas put clear pictures? thanks"
yesterday
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yesterday
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Mirio De Rosa commented on Mirio De Rosa's blog post How to measure customer satisfaction correctly
"I appreciate your comment javediqbal, thank you."
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javediqbal commented on Mirio De Rosa's blog post How to measure customer satisfaction correctly
"Excellent Article, "
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Mirio De Rosa commented on Mirio De Rosa's blog post How to measure customer satisfaction correctly
"Hi Peter, I appreciate your comment. As for saving you can find interesting figures at http://marketingstat.com/customer-satisfaction-surveys/. Concerning importance values, no, I did not use 'em at all. On the one hand because gathering…"
Dec 4
Peter Myers commented on Mirio De Rosa's blog post How to measure customer satisfaction correctly
"I liked your guide!  Someone reading this could end up saving their company time and money on an invalid test. When you used multiple regression, did you use the importance values, satisfaction values, or both?  If both, how?  Thanks!"
Dec 4

Profile Information

Short Bio
Marketing Scientist - Building brands on advanced data analysis
My Web Site Or LinkedIn Profile
http://https://ch.linkedin.com/in/mirioderosa
Field of Expertise
Analytics, Visualization, BI, Big Data, Data Science
Professional Status
C-Level
Years of Experience:
25+
Your Company:
MarketingStat GmbH
Industry:
Marketing
Your Job Title:
Marketing Director
How did you find out about DataScienceCentral?
at LinkedIn
Interests:
Finding a new position, Networking, New venture
What is your Favorite Data Mining or Analytical Website?
http://www.mm4xl.com

Mirio De Rosa's Blog

How to measure customer satisfaction correctly

Posted on November 28, 2017 at 3:00am 10 Comments

Satisfaction attributes equation

Image A: Customer Satisfaction Tree - Courtesy of MarketingStat Satisfaction Modeler©

Interest in the concept of measuring customer satisfaction is growing. More and more companies want to know how satisfied their customers are. At the same time an increasing number of decision-makers are realizing that measuring overall…

Continue

Brexit: Why Projections Were Wrong

Posted on August 16, 2016 at 10:00pm 6 Comments

Shame on YouGov! Did their survey really miss the outcome of the Brexit consultation? Not quite. If you hit your finger while hammering a nail into the wall, do not blame the hammer.

The media circuit is responsible for having broadcasted inaccurate information. I must confirm that I am in no way linked to YouGov, the market research agency that supplied most media agencies with projections of the outcome results for the Brexit consultation in the UK, and this article…

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How to Analyze Big Data with Excel

Posted on June 26, 2016 at 8:40am 1 Comment

Today we discuss how to handle large datasets (big data) with MS Excel. This article is for marketers such as brand builders, marketing officers, business analysts and the like, who want to be hands-on with data, even when it is a lot of data.

Why bother dealing with big data?

If you are not the hammer you are the nail. We, the marketers, should defend our role of strategic decision-makers by staying in control of the data analysis function…

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How to go from data to information to insights and unleash the power of strategic thinking

Posted on June 13, 2016 at 9:00am 7 Comments

Recently I spoke with a Brand Director about how to find market space he can win and defend in the long run. The discussion shifted on the meaning of information and insights and, after an interesting debate on what’s insight at all[1], we found agreement by means of an example, which I’d like to present to you too. 

From data to…

Continue

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