"Hi Don, you may be onto something with your research. However, regarding your statement "..nearly 33 years later, nobody has come up with an explanation how or why the crash happened", if you haven't done so yet, I suggest you…"
Mirio De Rosa's Discussions
What software for an analysis tool online?
Started this discussion. Last reply by Valerii Podymov Dec 8, 2018. 4 Replies 0 Likes
What software applications would you recommend to create an online tool where users can upload an Excel file containing a sheet with numbers and text labels (a sort of database) and get in return a…Continue
Help with classification & prediction
Started this discussion. Last reply by Antal Sofalvy Oct 20, 2016. 1 Reply 0 Likes
I have a database made of some 5000 people (rows) and 50 variables (columns). The columns measure different demographic and psychographic items for each person. This data is gathered at time t. Some…Continue
Tags: analysis, discriminant, prediction, classification
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Mirio De Rosa's Page
Latest Activity
"Sounds interesting. Will you explain how to create the indicator you write about?
Or can you tell us more about the waveform logic you apply to trading...
Cheers, Mirio"
"The "Brand Switch Analyst" tool of MM4XL software is one of the few applications I know that does what's described in this article."
"Thank you José, I appreciate your comment.
Mirio"
"Very good article."
Profile Information
- Company:
- MarketingStat GmbH
- Job Title:
- Marketing Director
- Seniority:
- C-Level
- Industry:
- Marketing
- Short Bio:
- Marketing Scientist - Building brands on advanced data analysis
- LinkedIn Profile:
- http://https://ch.linkedin.com/in/mirioderosa
- Interests:
- Finding a new position, Networking, New venture
Mirio De Rosa's Blog
How to measure customer satisfaction correctly
Posted on November 28, 2017 at 3:00am 12 Comments 13 Likes
Image A: Customer Satisfaction Tree - Courtesy of MarketingStat Satisfaction Modeler©
Interest in the concept of measuring customer satisfaction is growing. More and more companies want to know how satisfied their customers are. At the same time an increasing number of decision-makers are realizing that measuring overall…
ContinueBrexit: Why Projections Were Wrong
Posted on August 16, 2016 at 10:00pm 6 Comments 12 Likes
Shame on YouGov! Did their survey really miss the outcome of the Brexit consultation? Not quite. If you hit your finger while hammering a nail into the wall, do not blame the hammer.
The media circuit is responsible for having broadcasted inaccurate information. I must confirm that I am in no way linked to YouGov, the market research agency that supplied most media agencies with projections of the outcome results for the Brexit consultation in the UK, and this article…
ContinueHow to Analyze Big Data with Excel
Posted on June 26, 2016 at 8:40am 2 Comments 20 Likes
Today we discuss how to handle large datasets (big data) with MS Excel. This article is for marketers such as brand builders, marketing officers, business analysts and the like, who want to be hands-on with data, even when it is a lot of data.
Why bother dealing with big data?
If you are not the hammer you are the nail. We, the marketers, should defend our role of strategic decision-makers by staying in control of the data analysis function…
ContinueHow to go from data to information to insights and unleash the power of strategic thinking
Posted on June 13, 2016 at 9:00am 7 Comments 4 Likes
Recently I spoke with a Brand Director about how to find market space he can win and defend in the long run. The discussion shifted on the meaning of information and insights and, after an interesting debate on what’s insight at all[1], we found agreement by means of an example, which I’d like to present to you too.
From data to…
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