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Larisa Bedgood's Page
Profile Information
- Short Bio:
- As DataMentors' Director of Marketing, I have a deep understanding of today’s data-driven marketing environment, including key components such as Data Quality, Business Intelligence, and Data-as-a-Service (DaaS). I manage and coordinate all marketing functions, including lead generation goals, event and project management, and corporate communications.
- Company:
- Datamentors
- Seniority:
- Manager
- Industry:
- Data quality, data integration, business intelligence, and database marketing
- LinkedIn Profile:
- http://www.datamentors.com
- Interests:
- Networking, Other
DataMentors, LLC is a full-service data quality, data management and business intelligence provider that leverages proprietary data discovery, reporting and analysis, campaign management, data mining and modeling practices to identify insightful customer sales and marketing directions.
Larisa Bedgood's Blog
3 Ways Data Will Impact Elections Now And In the Future
Posted on May 3, 2016 at 4:30am 0 Comments 1 Like
3 Ways Data Will Impact Elections Now And In the Future
Whether you love or hate politics, one thing…
The Power of Third-Party Data
Posted on March 24, 2016 at 10:30am 0 Comments 0 Likes
The Power of Third-Party Marketing Data
The first thing to sort out when considering a data strategy is what types of data you have, what types you need, and how you can use both. The two main segments of data are first-party and third-party.
First-party is the foundation of your marketing strategy. This is the internal…
The Shift from Real-Time to Right Time Marketing – How to Drive Real-Time Connections with Today’s Consumers
Posted on February 23, 2016 at 6:00am 0 Comments 0 Likes
The definition of real-time marketing is evolving. The buzz around Big Data and the…
How Data-Driven Content is Driving 5x More Marketing Revenue
Posted on January 6, 2016 at 11:29am 0 Comments 2 Likes
Data-driven content marketing strategies generates five times more marketing revenue than standard content marketing strategies, according to new research by…
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