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James Pointon
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  • Australia
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James Pointon's Page

Profile Information

Company:
OpenAgent
Job Title:
Communications Expert
Seniority:
Manager
Industry:
RealEstate
Short Bio:
An avid communications expert from Sydney, hoping to share some of his thoughts and ideas with a wider audience.
LinkedIn Profile:
http://www.openagent.com.au/
Interests:
Networking, Other

James Pointon's Blog

Is Your Company Too Small To Use Big Data?

Posted on March 26, 2017 at 11:00pm 0 Comments

Is big data just for the big players? Many SME owners shy away from taking advantage of big data in their business operations. However, commentators (including experts at Forbes) have been challenging the presumptions behind this practice. Big data is indeed useful for smaller businesses, they argue. All that is needed is a concrete strategy for how best to deploy big data in the service of smaller…

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