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Ian Thomas
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  • Seattle ,WA
  • United States
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Ian Thomas's blog post was featured

Using ML-driven marketing optimization to solve the attribution conundrum

Accurate multichannel campaign attribution has stumped the online marketing industry for years. But what if the solution is to stop worrying about attribution, and move to an optimization-driven approach?You know those photo mosaic images, which suddenly became terribly popular a few years back? They cleverly use lots of individual tiny images to make up one large image. If you look closely you can make out the individual images, but you have to stand back to take in the…See More
Jan 27, 2017
Maksymilian Piechanowski liked Ian Thomas's blog post The seven people you need on your Big Data team
Mar 18, 2016
Dan K. Hansen liked Ian Thomas's blog post The seven people you need on your Big Data team
Jan 13, 2016
Mandy MacPhee liked Ian Thomas's blog post The seven people you need on your Big Data team
Nov 2, 2015
Amedeo Borin liked Ian Thomas's blog post The seven people you need on your Big Data team
Oct 26, 2015
Narjès Boufaden liked Ian Thomas's blog post The seven people you need on your Big Data team
Oct 24, 2015
Asim Banskota liked Ian Thomas's blog post The seven people you need on your Big Data team
Oct 23, 2015
TusharKale liked Ian Thomas's blog post The seven people you need on your Big Data team
Sep 13, 2015
C Marie liked Ian Thomas's blog post Got a DMP coming in? Pick up your underwear
Sep 6, 2015
Dane Palmer-Illingsworth liked Ian Thomas's blog post Got a DMP coming in? Pick up your underwear
Sep 2, 2015
Ian Thomas's blog post was featured

Got a DMP coming in? Pick up your underwear

If you’re like me, and have succumbed to the unpardonably bourgeois luxury of hiring a cleaner, then you may also have found yourself running around your house before the cleaner comes, picking up stray items of laundry and frantically doing the dishes. Much of this is motivated by…See More
Sep 2, 2015
Ian Thomas posted blog posts
Sep 1, 2015
Carol Stewart liked Ian Thomas's blog post The seven people you need on your Big Data team
Aug 12, 2015
Brad Macomber commented on Ian Thomas's blog post The seven people you need on your Big Data team
"I really like this framework, although I think there's one key area not explicitly called out and only hinted at as a subset of others' duties.  Perhaps that role should be called the Business Consultant, who does more than tell the…"
Aug 2, 2015
Robert Co liked Ian Thomas's blog post The seven people you need on your Big Data team
Aug 1, 2015
Luvenia Parham commented on Ian Thomas's blog post The seven people you need on your Big Data team
"This article has excellent insight into the workforce of the future."
Jul 29, 2015

Profile Information

Short Bio
Principal Group Program Manager in Data & Analytics at Microsoft.
My Web Site Or LinkedIn Profile
http://www.liesdamnedlies.com
Professional Status
Manager
Years of Experience:
15
Your Company:
Microsoft
Industry:
Software
Interests:
Finding a new position, Networking, Recruiting

Ian Thomas's Blog

Using ML-driven marketing optimization to solve the attribution conundrum

Posted on January 27, 2017 at 9:30am 0 Comments

Accurate multichannel campaign attribution has stumped the online marketing industry for years. But what if the solution is to stop worrying about attribution, and move to an optimization-driven approach?

You know those photo mosaic images, which suddenly became terribly popular a few years back? They cleverly use lots of individual tiny images to make up one large image. If you look closely you can make out the…

Continue

Got a DMP coming in? Pick up your underwear

Posted on September 1, 2015 at 1:00am 0 Comments

If you’re like me, and have succumbed to the unpardonably bourgeois luxury of hiring a cleaner, then you may also have found yourself running around your house before the cleaner comes, picking up stray items of laundry and…

Continue

The seven people you need on your Big Data team

Posted on July 1, 2015 at 8:53am 7 Comments

Read the original version of this post on my blog here.

Congratulations! You just got the call – you’ve been asked to start a data team to extract valuable customer insights from your product usage, improve your company’s marketing effectiveness, or make your boss look all “data-savvy” (hopefully not just the last one of these). And even better, you’ve…

Continue

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