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Ian Thomas
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  • Seattle ,WA
  • United States
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Profile Information

Short Bio
Principal Group Program Manager in Data & Analytics at Microsoft.
My Web Site Or LinkedIn Profile
http://www.liesdamnedlies.com
Professional Status
Manager
Years of Experience:
15
Your Company:
Microsoft
Industry:
Software
Interests:
Finding a new position, Networking, Recruiting

Ian Thomas's Blog

Using ML-driven marketing optimization to solve the attribution conundrum

Posted on January 27, 2017 at 9:30am 0 Comments

Accurate multichannel campaign attribution has stumped the online marketing industry for years. But what if the solution is to stop worrying about attribution, and move to an optimization-driven approach?

You know those photo mosaic images, which suddenly became terribly popular a few years back? They cleverly use lots of individual tiny images to make up one large image. If you look closely you can make out the…

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Got a DMP coming in? Pick up your underwear

Posted on September 1, 2015 at 1:00am 0 Comments

If you’re like me, and have succumbed to the unpardonably bourgeois luxury of hiring a cleaner, then you may also have found yourself running around your house before the cleaner comes, picking up stray items of laundry and…

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The seven people you need on your Big Data team

Posted on July 1, 2015 at 8:53am 7 Comments

Read the original version of this post on my blog here.

Congratulations! You just got the call – you’ve been asked to start a data team to extract valuable customer insights from your product usage, improve your company’s marketing effectiveness, or make your boss look all “data-savvy” (hopefully not just the last one of these). And even better, you’ve…

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