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Background: Business intelligence software casts a wide net. Software for site selection, customer segmentation, marketing tests, employee productivity, operational metrics, sentiment analysis, profitability sectors and mapping tools all fall in this category.
Businesses are constantly challenged with business intelligence software questions such as:
· Should we “Build or Buy”?
· Should we “Retain, Upgrade, or Replace”…Continue
We tried to do XYZ. Did it make a difference?”
Whether you are in the for-profit world or the not-for profit world, this is a very basic question that many people try to answer.
You could be working at a bank trying to figure out which offer is most appealing to customers, at an online retailer figuring out which ad display gets the most clicks, at the Department of Education trying to test the effect of smaller class sizes, at the city government office trying to see if the…Continue