A long, long time ago (maybe 10 years) the data analytics industry was fairly easy to define and track. Back in that pre-historic era SAS was considered the gold standard of analytics companies with a comprehensive range of solutions addressing the demands of many industries.  Given the relative paucity of data, analytics tended to focus on those industries that generated usable data.  Companies that were part of the analytics universe back then would have included:

• risk…

Let’s start with the bottom line - there is no excuse for virtually any company today, regardless of size or manpower (and within reason), not to be making data analyics a part of their normal business routines. Traditional objections such as cost, resources and expertise no longer cut the mustard.  As many observers have noted, a company’s internally generated data is a key asset that needs to be leveraged in the same way as any other corporate asset if the…

In a prior post I outlined some thoughts on the outlook for the data analytics sector and referenced a database I prepared of analytics companies.  At the time the list comprised about 400 names categorized into a number of sectors and segments.

I’ve continued to update the list since that time and it now comprises about 800 companies.

It can be…

There has been a lot of activity recently around revenue attribution - marketers want to develop a better understanding of their customer acquisition funnel and be able to measure progress against it.  Most of this attention has been focused on the B2C space. However, less work has been done measuring the performance of B2B marketing activities. 

Certainly the marketing automation segment is very vibrant with a large number of vendors (both big and small) providing solutions that…