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Farah Kim
  • Female
  • Phoenix, Arizona
  • United States
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Farah Kim shared their blog post on Facebook
Jul 9
Farah Kim posted a blog post

Data Decay and Data Enrichment

Data, an organization’s intellectual asset, must be treated and regularly enriched to remain useful and valuable. Over 80% of companies we’ve worked with, — including Fortune 500 organizations — recorded up to 50% growth in sales and customer satisfaction as one of the many benefits of data enrichment. Those that enriched data in line with a company-wide data management plan recorded a 2X increase in ROI.In this quick post, I'll cover the three key benefits of data enrichment – sales…See More
Jul 9
Farah Kim posted a blog post

Why Address Standardization and Validation Matters & What You Can Do About It

Poor address data is a complex data quality challenge that affects customers, businesses, and mailing service. Each year, millions of dollars get wasted in resolving the consequences of poor address data. Mailers spend over $20 billion on UAA mail, while direct costs to the USPS is over $1.5 billion/year. All this unnecessary cost is the result of poor, mismanaged, invalidated address data. Over the years, working with Fortune 500 clients, we have seen the consequences of poor address data -…See More
Jun 7
Anthony Fiedler liked Farah Kim's blog post Don't Acquire a Company Until You Evaluate its Data Quality
May 28
Farah Kim posted a blog post

Don't Acquire a Company Until You Evaluate its Data Quality

Mergers & acquisitions happen when companies believe they are more valuable together than when operating separately. The companies join workforces, systems, infrastructure, and data to become a new, more powerful, more valuable, more effective entity. That is only until they realized they overlooked or underestimated the key issues with data, IT infrastructure & integration plans. In fact, most merger and acquisition plans fail miserably because of data integration challenges.Save…See More
May 28
Frank Quintana and Farah Kim are now friends
May 10
Farah Kim and Ketan Dave are now friends
May 7
Farah Kim's blog post was featured

Why CEOs need to be Deeply Involved in a Data Quality Project

What’s the #1 enemy to profitable machine learning, AI & data-driven initiatives?Dirty data.And who has had data on their agenda for a decade but are still not deeply involved in data projects?The CEO.In a 2019 Deloitte survey, 63% of executives (including CEOs) say they are not comfortable accessing or using data from their tools and resources.Clearly, a CEO’s involvement in a data-driven organization is important. Very few CEOs realize this. In this piece, I’ll cover why data quality…See More
May 7

Profile Information

Company:
Data Ladder
Job Title:
Product Marketing Manager
Seniority:
Manager
Job Function:
Business Analytics, BI
Industry:
Data Management
Short Bio:
A product marketing manager for Data Ladder by profession and a classic literature geek with an affinity for fiction-writing & philosophical rants.
LinkedIn Profile:
http://https://www.linkedin.com/in/farahkim86/
Interests:
Contributing, Networking

Farah Kim's Blog

Data Decay and Data Enrichment

Posted on July 8, 2020 at 8:00pm 0 Comments

Data, an organization’s intellectual asset, must be treated and regularly enriched to remain useful and valuable. Over 80% of companies we’ve worked with, — including Fortune 500 organizations — recorded up to 50% growth in sales and customer satisfaction as one of the many benefits of data enrichment. Those that enriched data in line with a company-wide data management plan recorded a 2X increase in ROI.

In this…

Continue

Why Address Standardization and Validation Matters & What You Can Do About It

Posted on June 5, 2020 at 1:54am 0 Comments

Poor address data is a complex data quality challenge that affects customers, businesses, and mailing service. Each year, millions of dollars get wasted in resolving the consequences of poor address data. Mailers spend over $20 billion on UAA mail, while direct costs to the USPS is over $1.5 billion/year. All this unnecessary cost is the result of poor, mismanaged, invalidated address data. 

Over the years, working…

Continue

Don't Acquire a Company Until You Evaluate its Data Quality

Posted on May 26, 2020 at 8:30pm 0 Comments

Mergers & acquisitions happen when companies believe they are more valuable together than when operating separately. The companies join workforces, systems, infrastructure, and data to become a new, more powerful, more valuable, more effective entity. That is only until they realized they overlooked or underestimated the key issues with data, IT infrastructure & integration plans. In fact, most merger and acquisition plans fail miserably because of data…

Continue

Why You Should Prioritize Data Transformation Over Other Digital Transformation Initiatives

Posted on May 7, 2020 at 7:30pm 0 Comments

Chance are you’re aiming to invest in a BI and analytics program to capitalize on the big data your company has been acquiring over the years. But before you spend millions on opting for expensive BI programs, take a step back and ask yourself three questions:

  1. Do I have data I can trust?
  2. Do I understand my data?
  3. Do I have a data transformation & data quality framework in place?

A, ‘No’ to these questions indicates that you need to optimize…

Continue

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