Farah Kim
  • Female
  • Phoenix, Arizona
  • United States
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Profile Information

Short Bio:
A product marketing manager for Data Ladder by profession and a classic literature geek with an affinity for fiction-writing & philosophical rants.
Data Ladder
Job Title:
Product Marketing Manager
Job Function:
Business Analytics, BI
Data Management
LinkedIn Profile:
Contributing, Networking

Farah Kim's Blog

Address Data Matching Does Not Have to be a Resource-Draining Challenge. Here's How You Can Do it Better.

Posted on August 27, 2020 at 2:49am 0 Comments

Address data is semi-structured, making it one of the most challenging components in a data matching activity. For long now, manual data matching methods including extensive SQL programming and spreadsheet formulas have been used to match address lists. While this may have been workable and effective in the past, it is no longer a viable method to handle complex data from third-party sources. 

In this quick post, I cover key challenges to manual address data matching and how a…


Data Decay and Data Enrichment

Posted on July 8, 2020 at 8:00pm 0 Comments

Data, an organization’s intellectual asset, must be treated and regularly enriched to remain useful and valuable. Over 80% of companies we’ve worked with, — including Fortune 500 organizations — recorded up to 50% growth in sales and customer satisfaction as one of the many benefits of data enrichment. Those that enriched data in line with a company-wide data management plan recorded a 2X increase in ROI.

In this…


Why Address Standardization and Validation Matters & What You Can Do About It

Posted on June 5, 2020 at 1:54am 0 Comments

Poor address data is a complex data quality challenge that affects customers, businesses, and mailing service. Each year, millions of dollars get wasted in resolving the consequences of poor address data. Mailers spend over $20 billion on UAA mail, while direct costs to the USPS is over $1.5 billion/year. All this unnecessary cost is the result of poor, mismanaged, invalidated address data. 

Over the years, working…


Don't Acquire a Company Until You Evaluate its Data Quality

Posted on May 26, 2020 at 8:30pm 0 Comments

Mergers & acquisitions happen when companies believe they are more valuable together than when operating separately. The companies join workforces, systems, infrastructure, and data to become a new, more powerful, more valuable, more effective entity. That is only until they realized they overlooked or underestimated the key issues with data, IT infrastructure & integration plans. In fact, most merger and acquisition plans fail miserably because of data…


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