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Data integration requires merging date from different sources, stored using technologies. Companies build a “data warehouse where aggregated data can be stored and retrieved. This is particularly useful for researchers looking to big data to aid in their investigation and corporations usually during the merging with other companies.
Digging through messy data and doing numerous calculations just so you can submit a report or arrive at the result of your quarterly business development can sometimes be nigh impossible. After all, we are only human, and by the time we get to the other side of our spreadsheet equation, we have lost all sense of what we were trying to accomplish.