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Daniel Schmeh
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Analytics
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Daniel Schmeh's Blog

Analyzing the relationship of Twitter users towards brands (e. g. Air Berlin)

Posted on September 7, 2017 at 9:30am 0 Comments

Social media platforms such as Twitter and Facebook enable everyone to voice their opinions about topics, companies, and products online.

These comments are a great source for companies to analyze their customers’ opinion about their brand or product. However, with billions of Tweets and posts daily, this is can take a lot of time.

Unless of course, you use R J With just a few lines of R-code and the help of machine learning, we’re able to build mood monitoring tools quickly,…

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Using R and Google’s keyword planner to evaluate size and competitiveness of international markets

Posted on May 29, 2017 at 10:00am 0 Comments

About two months ago there was  new SaaS product, the Keyword Hero. It’s the only solution to “decrypt” the organic keywords in Google Analytics that users searched for in order to get to one’s website. We do so by buying lots of data off sources such as plugins and matching the data with our customers’ sessions in Google Analytics (side note: the entire algorithm was coded in R before we refactored it in Python to allow scalability and operability with AWS).

 

Using Keyword…

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