Damian Fernandez-Lamela
  • Dallas, TX
  • United States
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Profile Information

Short Bio:
Marketing Analytics Expert | Director @Fossil | Speaker | Author | Org: @MIT_alumni board | Opinions my own
Fossil Group
Job Title:
Senior Director, Global Marketing Analytics
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Damian Fernandez-Lamela's Blog

Predicting success: How Social Physics is changing the world we live in

Posted on April 15, 2016 at 7:30am 1 Comment

Today I want to write about two trends and how the collision of those trends is changing the world we live in.

The first trend is the internet of everything. Right now, we have electronics and sensors tracking the behavior of almost everything. And as a consequence of the increase in the number of…


Cross-Channel Attribution is Dead

Posted on February 26, 2016 at 8:51am 1 Comment

Let me clarify something before my friends who work for cross channel attribution companies try to kill me. I don’t think that the market for cross-channel attribution is inherently dead, but I do believe that the way most vendors offer those services today is dead.

I believe that the markets for marketing mix modeling and cross channel attribution are going to merge…


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