Gifts Received
Chris Atwood has not received any gifts yet
Chris Atwood's Page
Latest Activity
Storytelling in Social Media Analytics: Beyond the Bar Chart II
In marketing, everybody talks about telling stories. Stories about audiences. Stories about ad concepts. Stories about brands … and about consumers who use them. Analysts also see stories in data. Looking through lines of data or snippets of code, you can see the threads weaving themselves together to give you a clear understanding of what’s happening; you see offshoots that lead to questions about different segments or correlation/cause and effect. But if you were to show this directly to a…See More
Storytelling in Social Media Analytics: Beyond the Bar Chart II
In marketing, everybody talks about telling stories. Stories about audiences. Stories about ad concepts. Stories about brands … and about consumers who use them. Analysts also see stories in data. Looking through lines of data or snippets of code, you can see the threads weaving themselves together to give you a clear understanding of what’s happening; you see offshoots that lead to questions about different segments or correlation/cause and effect. But if you were to show this directly to a…See More
"Hi Chris, glad you found the analysis interesting. Indeed, it applies very well to the data you mention. The software package I used is at http://www.mm4xl.com/mm4xl_tools.php#Forecast and Prediction. The tool name is Brand Mapping. I am always…"
"@Mirio that's a great technique! It would work fantastic combined with some of the data coding techniques many social media managers are using to analyze their content. I can see a number of people using that kind of framework to take…"
"Interesting article, yet you are missing a key part of unstructured data visualization, namely: Multivariate Mapping. Visit the link below for an example (although the example doesn't use social data, the technique it presents applies to any…"
Diana Castro liked Chris Atwood's blog post Visualizing Social Media Analytics: Beyond the Bar ChartVisualizing Social Media Analytics: Beyond the Bar Chart
Recently, I rediscovered a TED Talk by David McCandless, a data journalist, called “The beauty of data visualization.” It’s a great reminder of how charts (though scary to many) can help you tell an actionable story about a topic in a way that bullet points alone usually cannot. If you have not seen the talk, I recommend you take a look for some inspiration about visualizing big ideas. In any…See More
Visualizing Social Media Analytics: Beyond the Bar Chart
Recently, I rediscovered a TED Talk by David McCandless, a data journalist, called “The beauty of data visualization.” It’s a great reminder of how charts (though scary to many) can help you tell an actionable story about a topic in a way that bullet points alone usually cannot. If you have not seen the talk, I recommend you take a look for some inspiration about visualizing big ideas. In any…See More
Profile Information
- Short Bio
- Chris is a Director of Insights at MMI Agency in Houston, Texas where he works with a variety of B2C and B2B clients to develop measurement frameworks, and architect data acquisition/mash up strategies to fuel powerful dashboards and derive insights. With his background in data science, analytics, content strategy, email marketing, digital advertising and integrated branding, he is able to holistically examine a brand’s digital presence and create innovative, integrated strategies. He has led strategies and teams for brands such as Rackspace, NRG Energy, Jenny Craig, United Airlines, DHL, AMD, The Home Depot, 3M and others.
- My Web Site Or LinkedIn Profile
- http://linkedin.com/in/cdatwood
- Professional Status
- Manager
- Years of Experience:
- 8
- Your Company:
- MMI Agency
- Industry:
- Advertising/Marketing
- Your Job Title:
- Director, Insights
- Interests:
- Networking
Chris Atwood's Blog
Storytelling in Social Media Analytics: Beyond the Bar Chart II
Posted on May 31, 2016 at 12:30pm 0 Comments 2 Likes
In marketing, everybody talks about telling stories. Stories about audiences. Stories about ad concepts. Stories about brands … and about consumers who use them.
Analysts also see stories in data. Looking through lines of data or snippets of code, you can see the threads weaving themselves together to give you a clear understanding of what’s happening; you see offshoots that lead to questions about different segments or correlation/cause and effect. But if you were to show…
ContinueVisualizing Social Media Analytics: Beyond the Bar Chart
Posted on May 18, 2016 at 3:57am 3 Comments 5 Likes
Recently, I rediscovered a TED Talk by David McCandless, a data journalist, called “The beauty of data visualization.” It’s a great reminder of how charts (though scary to many) can help you tell an actionable story about a topic in a way that bullet points alone usually cannot. If you have not seen the talk, I recommend you take a look for some inspiration about visualizing big…
ContinueGetting the Complete Picture from Your Brand’s Social Listening
Posted on March 28, 2016 at 10:30am 0 Comments 0 Likes
Social listening has a nasty habit of being completely soft—all about the words without the context of volume and velocity of conversation—or completely quantitative with little information about what’s actually being said. Unfortunately, this leads to conclusions that don’t help you make better strategic decisions. Whichever way your listening leans, you can’t get a clear picture of a situation or your brand online without both the qualitative and the quantitative.
If…
ContinueComment Wall
- No comments yet!
Resources
Videos
© 2019 Data Science Central ®
Powered by
Badges | Report an Issue | Privacy Policy | Terms of Service
