Chris Atwood
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  • Houston, TX
  • United States
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Short Bio:
Chris is a Director of Insights at MMI Agency in Houston, Texas where he works with a variety of B2C and B2B clients to develop measurement frameworks, and architect data acquisition/mash up strategies to fuel powerful dashboards and derive insights. With his background in data science, analytics, content strategy, email marketing, digital advertising and integrated branding, he is able to holistically examine a brand’s digital presence and create innovative, integrated strategies. He has led strategies and teams for brands such as Rackspace, NRG Energy, Jenny Craig, United Airlines, DHL, AMD, The Home Depot, 3M and others.
MMI Agency
Job Title:
Director, Insights
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Chris Atwood's Blog

Storytelling in Social Media Analytics: Beyond the Bar Chart II

Posted on May 31, 2016 at 12:30pm 0 Comments

In marketing, everybody talks about telling stories. Stories about audiences. Stories about ad concepts. Stories about brands … and about consumers who use them.


Analysts also see stories in data. Looking through lines of data or snippets of code, you can see the threads weaving themselves together to give you a clear understanding of what’s happening; you see offshoots that lead to questions about different segments or correlation/cause and effect. But if you were to show…


Visualizing Social Media Analytics: Beyond the Bar Chart

Posted on May 18, 2016 at 3:57am 3 Comments

Recently, I rediscovered a TED Talk by David McCandless, a data journalist, called “The beauty of data visualization.” It’s a great reminder of how charts (though scary to many) can help you tell an actionable story about a topic in a way that bullet points alone usually cannot. If you have not seen the talk, I recommend you take a look for some inspiration about visualizing big…


Getting the Complete Picture from Your Brand’s Social Listening

Posted on March 28, 2016 at 10:30am 0 Comments

Social listening has a nasty habit of being completely soft—all about the words without the context of volume and velocity of conversation—or completely quantitative with little information about what’s actually being said. Unfortunately, this leads to conclusions that don’t help you make better strategic decisions. Whichever way your listening leans, you can’t get a clear picture of a situation or your brand online without both the qualitative and the quantitative.




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