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Chris Atwood
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  • Houston, TX
  • United States
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Latest Activity

Rob Lake liked Chris Atwood's profile
Mar 9, 2017
Abhishek Jaiswal liked Chris Atwood's blog post Visualizing Social Media Analytics: Beyond the Bar Chart
Jun 11, 2016
leesa johnson liked Chris Atwood's blog post Storytelling in Social Media Analytics: Beyond the Bar Chart II
Jun 2, 2016
Chris Atwood's blog post was featured

Storytelling in Social Media Analytics: Beyond the Bar Chart II

In marketing, everybody talks about telling stories. Stories about audiences. Stories about ad concepts. Stories about brands … and about consumers who use them. Analysts also see stories in data. Looking through lines of data or snippets of code, you can see the threads weaving themselves together to give you a clear understanding of what’s happening; you see offshoots that lead to questions about different segments or correlation/cause and effect. But if you were to show this directly to a…See More
Jun 1, 2016
Caryn Starr-Gates liked Chris Atwood's blog post Storytelling in Social Media Analytics: Beyond the Bar Chart II
May 31, 2016
Chris Atwood posted a blog post

Storytelling in Social Media Analytics: Beyond the Bar Chart II

In marketing, everybody talks about telling stories. Stories about audiences. Stories about ad concepts. Stories about brands … and about consumers who use them. Analysts also see stories in data. Looking through lines of data or snippets of code, you can see the threads weaving themselves together to give you a clear understanding of what’s happening; you see offshoots that lead to questions about different segments or correlation/cause and effect. But if you were to show this directly to a…See More
May 31, 2016
Mirio De Rosa commented on Chris Atwood's blog post Visualizing Social Media Analytics: Beyond the Bar Chart
"Hi Chris, glad you found the analysis interesting. Indeed, it applies very well to the data you mention. The software package I used is at http://www.mm4xl.com/mm4xl_tools.php#Forecast and Prediction. The tool name is Brand Mapping. I am always…"
May 30, 2016
Chris Atwood commented on Chris Atwood's blog post Visualizing Social Media Analytics: Beyond the Bar Chart
"@Mirio that's a great technique! It would work fantastic combined with some of the data coding techniques many social media managers are using to analyze their content. I can see a number of people using that kind of framework to take…"
May 30, 2016
Chris Atwood liked William Vorhies's blog post The New Rules for Becoming a Data Scientist
May 27, 2016
Caryn Starr-Gates liked Chris Atwood's blog post Visualizing Social Media Analytics: Beyond the Bar Chart
May 27, 2016
Mirio De Rosa commented on Chris Atwood's blog post Visualizing Social Media Analytics: Beyond the Bar Chart
"Interesting article, yet you are missing a key part of unstructured data visualization, namely: Multivariate Mapping. Visit the link below for an example (although the example doesn't use social data, the technique it presents applies to any…"
May 23, 2016
Bea Zigiella liked Chris Atwood's blog post Visualizing Social Media Analytics: Beyond the Bar Chart
May 20, 2016
Diana Castro liked Chris Atwood's blog post Visualizing Social Media Analytics: Beyond the Bar Chart
May 19, 2016
Nicola Atzori liked Chris Atwood's blog post Visualizing Social Media Analytics: Beyond the Bar Chart
May 19, 2016
Chris Atwood's blog post was featured

Visualizing Social Media Analytics: Beyond the Bar Chart

Recently, I rediscovered a TED Talk by David McCandless, a data journalist, called “The beauty of data visualization.” It’s a great reminder of how charts (though scary to many) can help you tell an actionable story about a topic in a way that bullet points alone usually cannot. If you have not seen the talk, I recommend you take a look for some inspiration about visualizing big ideas. In any…See More
May 18, 2016
Chris Atwood posted a blog post

Visualizing Social Media Analytics: Beyond the Bar Chart

Recently, I rediscovered a TED Talk by David McCandless, a data journalist, called “The beauty of data visualization.” It’s a great reminder of how charts (though scary to many) can help you tell an actionable story about a topic in a way that bullet points alone usually cannot. If you have not seen the talk, I recommend you take a look for some inspiration about visualizing big ideas. In any…See More
May 18, 2016

Profile Information

Short Bio
Chris is a Director of Insights at MMI Agency in Houston, Texas where he works with a variety of B2C and B2B clients to develop measurement frameworks, and architect data acquisition/mash up strategies to fuel powerful dashboards and derive insights. With his background in data science, analytics, content strategy, email marketing, digital advertising and integrated branding, he is able to holistically examine a brand’s digital presence and create innovative, integrated strategies. He has led strategies and teams for brands such as Rackspace, NRG Energy, Jenny Craig, United Airlines, DHL, AMD, The Home Depot, 3M and others.
My Web Site Or LinkedIn Profile
http://linkedin.com/in/cdatwood
Professional Status
Manager
Years of Experience:
8
Your Company:
MMI Agency
Industry:
Advertising/Marketing
Your Job Title:
Director, Insights
Interests:
Networking

Chris Atwood's Blog

Storytelling in Social Media Analytics: Beyond the Bar Chart II

Posted on May 31, 2016 at 12:30pm 0 Comments

In marketing, everybody talks about telling stories. Stories about audiences. Stories about ad concepts. Stories about brands … and about consumers who use them.

 

Analysts also see stories in data. Looking through lines of data or snippets of code, you can see the threads weaving themselves together to give you a clear understanding of what’s happening; you see offshoots that lead to questions about different segments or correlation/cause and effect. But if you were to show…

Continue

Visualizing Social Media Analytics: Beyond the Bar Chart

Posted on May 18, 2016 at 3:57am 3 Comments

Recently, I rediscovered a TED Talk by David McCandless, a data journalist, called “The beauty of data visualization.” It’s a great reminder of how charts (though scary to many) can help you tell an actionable story about a topic in a way that bullet points alone usually cannot. If you have not seen the talk, I recommend you take a look for some inspiration about visualizing big…

Continue

Getting the Complete Picture from Your Brand’s Social Listening

Posted on March 28, 2016 at 10:30am 0 Comments

Social listening has a nasty habit of being completely soft—all about the words without the context of volume and velocity of conversation—or completely quantitative with little information about what’s actually being said. Unfortunately, this leads to conclusions that don’t help you make better strategic decisions. Whichever way your listening leans, you can’t get a clear picture of a situation or your brand online without both the qualitative and the quantitative.

 

If…

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