"Awesome! What software was used for this analysis? And what are its assumptions, i.e. pros and cons?
Thanks,
John"
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Charles Hammerslough posted a blog postNew Marketing Insight from Unsupervised Bayesian Belief Networks
Introduction“Limited-Service Restaurants” (LSRs) is how the restaurant industry refers collectively to fast food and fast-casual dining establishments. Marketers who specialize in LSRs often employ marketing research to evaluate hypotheses about their brands or to detect segments within their markets. An important additional purpose of market research is to understand the total structure of a market, to find out what guests consider important about the LSR experience. Without understanding…See More
Charles Hammerslough's blog post was featuredNew Marketing Insight from Unsupervised Bayesian Belief Networks
Introduction“Limited-Service Restaurants” (LSRs) is how the restaurant industry refers collectively to fast food and fast-casual dining establishments. Marketers who specialize in LSRs often employ marketing research to evaluate hypotheses about their brands or to detect segments within their markets. An important additional purpose of market research is to understand the total structure of a market, to find out what guests consider important about the LSR experience. Without understanding…See More
Profile Information
- Short Bio
- I head up the Data Science Discipline at VSA Partners, a strategy, marketing, and advertising company based in Chicago. Previously I was Director of Modeling for the 2012 Obama for America campaign.
- My Web Site Or LinkedIn Profile
- http://www.linkedin.com/in/chammerslough/
- Professional Status
- VP
- Years of Experience:
- 20
- Your Company:
- VSA Partners
- Industry:
- Marketing
- Your Job Title:
- Associate Partner, Director of Data Science
- Interests:
- Other
- What is your Favorite Data Mining or Analytical Website?
- http://www.kaushik.net/avinash/
Charles Hammerslough's Blog
New Marketing Insight from Unsupervised Bayesian Belief Networks
Posted on February 20, 2018 at 10:30am 1 Comment 3 Likes
Introduction
“Limited-Service Restaurants” (LSRs) is how the restaurant industry refers collectively to fast food and fast-casual dining establishments. Marketers who specialize in LSRs often employ marketing research to evaluate hypotheses about their brands or to detect segments within their markets. An important additional purpose of market research is to understand the total structure of a market, to find out what guests consider important…
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