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Charles Hammerslough
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  • Chicago
  • United States
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Profile Information

Company:
VSA Partners
Job Title:
Associate Partner, Director of Data Science
Seniority:
VP
Industry:
Marketing
Short Bio:
I head up the Data Science Discipline at VSA Partners, a strategy, marketing, and advertising company based in Chicago. Previously I was Director of Modeling for the 2012 Obama for America campaign.
LinkedIn Profile:
http://www.linkedin.com/in/chammerslough/
Interests:
Other

Charles Hammerslough's Blog

New Marketing Insight from Unsupervised Bayesian Belief Networks

Posted on February 20, 2018 at 10:30am 1 Comment

Introduction

“Limited-Service Restaurants” (LSRs) is how the restaurant industry refers collectively to fast food and fast-casual dining establishments.  Marketers who specialize in LSRs often employ marketing research to evaluate hypotheses about their brands or to detect segments within their markets.  An important additional purpose of market research is to understand the total structure of a market, to find out what guests consider important…

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