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Bill Schmarzo
  • Male
  • Palo Alto, CA
  • United States
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Latest Activity

Bill Schmarzo's blog post was featured

Driving Stakeholder Engagement with an Interactive Hypothesis Development Canvas

“Begin with an end in mind” – Stephen Covey “7 Habits of Highly Effective People”No truer words have ever been spoken.  A simple phrase that makes everyone’s life easier and more productive.  Our data science team tries to live by that simple phrase, but it’s difficult because we want to jump right into “solution mode” …we have seen so many similar problems, that we already know and understand how to solve that problem.  And that’s an approach that leads to customer frustration and lack of…See More
yesterday
Bill Schmarzo commented on Bill Schmarzo's blog post It's Not Digital Transformation; It’s “Intelligence Transformation” We Seek
"Thanks Ravi!"
Monday
Ravi commented on Bill Schmarzo's blog post It's Not Digital Transformation; It’s “Intelligence Transformation” We Seek
"Agree that it is "actionable insights / intelligence driven by data science" that matters really. Good luck with the event."
Monday
Ravi liked Bill Schmarzo's blog post It's Not Digital Transformation; It’s “Intelligence Transformation” We Seek
Monday
Mehmet Gökce liked Bill Schmarzo's blog post 5 Steps to Building a Big Data Business Strategy
Feb 13
Bill Schmarzo's blog post was featured

Leaving Money on the Table and the Economics of Composable, Reusable Analytic Modules

Money on the Table..MOTT.  When I was the Vice President of Advertiser Analytics at Yahoo, this became a key focus guiding the analytics that we were delivering to advertisers to help them optimize their spend across the Yahoo ad network. Advertisers had significant untapped advertising and marketing spend into which we were not tapping because we could not deliver audience, content and campaign insights to help them spend that money with us.  And the MOTT was huge.Now here I am again, and I’m…See More
Feb 13
Anthony Fiedler liked Bill Schmarzo's blog post Why Economics Is the Most Empowering Innovation Concept
Feb 10
Bill Schmarzo's blog post was featured

Why Economics Is the Most Empowering Innovation Concept

I am a believer that the pathway to innovation must end with putting a product or service into the market that provides economic value to customers, economics the branch of knowledge concerned with the production, consumption, and transfer of wealth. Innovation is about economics and economics is about value creation. It’s about the 4M’s…Make Me More Money!Products or services that never reach the market may have been great ideas, but you can’t pay the mortgage or buy your Venti Chai Latte with…See More
Feb 6
Bill Schmarzo's blog post was featured

Understanding How to Transform Your Economic Value Curve

The Economic Value Curve is a measure of the relationship between a dependent variable and independent variables to achieve a particular outcome such as retain customers, increase operational uptime, or optimize inventory. The Economic Value Curve measures the impact that increasing or decreasing one of the independent variables has on the dependent variable. In Figure 1, for example, if we want to improve the dependent variable “Uptime %” then we need to spend more on the independent variable…See More
Jan 30
Bill Schmarzo liked Bill Schmarzo's blog post Turning Your Culture Into a Design Culture
Jan 30
Bill Schmarzo and Man are now friends
Jan 28
Bill Schmarzo's 2 blog posts were featured
Jan 26
Bill Schmarzo liked Stephanie Glen's blog post Statistics for Data Science in One Picture
Jan 26
Stuart Shim liked Bill Schmarzo's blog post Why the Concept of “Citizen Data Scientist” Terrifies Me
Jan 20
Paul Bremner liked Bill Schmarzo's blog post Why the Concept of “Citizen Data Scientist” Terrifies Me
Jan 20
William Vorhies liked Bill Schmarzo's blog post Why the Concept of “Citizen Data Scientist” Terrifies Me
Jan 20

Profile Information

Short Bio
Currently, CTO, IoT & Analytics Hitachi Vantara. 30+ years of data and analytics experience. Write, speak and lecture frequently on Data Science, Digital Transformation and the Economic Value of Data.

Also teach at the University of San Francisco School of Management and National University of Ireland-Galway.
My Web Site Or LinkedIn Profile
http://https://infocus.emc.com/author/william_schmarzo/
Field of Expertise
Data Science, AI, Business Analytics, IoT
Professional Status
C-Level
Years of Experience:
30+ years
Your Company:
Hitachi Vantara
Industry:
Technology
Your Job Title:
CTO IoT and Analytics
How did you find out about DataScienceCentral?
Friends
Interests:
Contributing, Other

Bill Schmarzo's Blog

Driving Stakeholder Engagement with an Interactive Hypothesis Development Canvas

Posted on February 17, 2020 at 5:00am 0 Comments

Begin with an end in mind” – Stephen Covey “7 Habits of Highly Effective People”

No truer words have ever been spoken.  A simple phrase that makes everyone’s life easier and more productive.  Our data science team tries to live by that simple phrase, but it’s difficult because we want to jump right into “solution mode” …we have seen so many similar problems, that we already know and understand how to solve that problem.  And that’s an…

Continue

Leaving Money on the Table and the Economics of Composable, Reusable Analytic Modules

Posted on February 13, 2020 at 7:00am 0 Comments

Money on the Table..MOTT.  When I was the Vice President of Advertiser Analytics at Yahoo, this became a key focus guiding the analytics that we were delivering to advertisers to help them optimize their spend across the Yahoo ad network. Advertisers had significant untapped advertising and marketing spend into which we were not tapping because we could not deliver audience, content and campaign insights to help them spend that money with us.  And the MOTT was…

Continue

Why Economics Is the Most Empowering Innovation Concept

Posted on February 3, 2020 at 6:30am 0 Comments

I am a believer that the pathway to innovation must end with putting a product or service into the market that provides economic value to customers, economics the branch of knowledge concerned with the production, consumption, and transfer of wealth. Innovation is about economics and economics is about value creation. It’s about the 4M’s…Make Me More Money!

Products or services that never reach the market may have been great ideas, but you can’t pay the mortgage or buy your Venti Chai…

Continue

Understanding How to Transform Your Economic Value Curve

Posted on January 30, 2020 at 11:30am 0 Comments

The Economic Value Curve is a measure of the relationship between a dependent variable and independent variables to achieve a particular outcome such as retain customers, increase operational uptime, or optimize inventory. The Economic Value Curve measures the impact that increasing or decreasing one of the independent variables has on the dependent variable. In Figure 1, for example, if we want to improve the dependent variable “Uptime %” then we need to spend more on the independent…

Continue

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