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Bill Schmarzo
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  • Palo Alto, CA
  • United States
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Bill Schmarzo liked Bill Schmarzo's blog post Data Monetization? Cue the Chief Data Monetization Officer
yesterday
Anirban Ganguly liked Bill Schmarzo's blog post Data Monetization? Cue the Chief Data Monetization Officer
yesterday
Ashok Matta commented on Bill Schmarzo's blog post Data Monetization? Cue the Chief Data Monetization Officer
"Excellent Article. "
Thursday
Bill Schmarzo shared their blog post on Facebook
Thursday
Bill Schmarzo commented on Ashish Sukhadeve's blog post Understanding Neural Network: A beginner’s guide
"Can you please send the data file to me as well at [email protected]?  Thanks"
Wednesday
Bill Schmarzo posted a blog post

Data Monetization? Cue the Chief Data Monetization Officer

Data Monetization! Data Monetization! Data Monetization! It’s the new mantra of many organizations. But what does “data monetization” really mean, how do you do it, and more importantly, who in the organization owns the job of “data monetization”?The role of Chief Data Officer (CDO) would seem to be a godsend to answer the data monetization challenge. They should be the catalyst in helping organizations to become more effective at leveraging data and analytics to power the digital…See More
Tuesday
Bill Schmarzo's blog post was featured

Data Monetization? Cue the Chief Data Monetization Officer

Data Monetization! Data Monetization! Data Monetization! It’s the new mantra of many organizations. But what does “data monetization” really mean, how do you do it, and more importantly, who in the organization owns the job of “data monetization”?The role of Chief Data Officer (CDO) would seem to be a godsend to answer the data monetization challenge. They should be the catalyst in helping organizations to become more effective at leveraging data and analytics to power the digital…See More
Tuesday
Bill Schmarzo and Joshua Isunza are now friends
Tuesday
Joshua Isunza liked Bill Schmarzo's blog post CPG Industry Levels Playing Field with Power of One
Tuesday
Bill Schmarzo commented on Ashish Sukhadeve's blog post Understanding Neural Network: A beginner’s guide
"Seems like a great instructional blog, but you may want to post the data set along with the R code.  In the meantime, can you please send me the data set to [email protected]? Thanks"
Dec 9
Bill Schmarzo posted a blog post

CPG Industry Levels Playing Field with Power of One

Special thanks to Brandon Kaier (@bkaier) for his research and thoughts on the Digital Twins concept.Unilever, one of the Consumer Package Goods (CPG) industry’s titans with over 400 brands and annual sales greater than $60B, recently bought Dollar Shave Club for $1B. Now normally I would not think twice about such an acquisition, peanuts in the world of mergers and acquisitions.However, this one feels different.Two billion…See More
Dec 8
Bill Schmarzo's blog post was featured

CPG Industry Levels Playing Field with Power of One

Special thanks to Brandon Kaier (@bkaier) for his research and thoughts on the Digital Twins concept.Unilever, one of the Consumer Package Goods (CPG) industry’s titans with over 400 brands and annual sales greater than $60B, recently bought Dollar Shave Club for $1B. Now normally I would not think twice about such an acquisition, peanuts in the world of mergers and acquisitions.However, this one feels different.Two billion…See More
Dec 8
Danielh Mendez Carranza liked Bill Schmarzo's blog post Design Thinking: Future-proof Yourself from AI
Nov 26
Bill Schmarzo commented on Bill Schmarzo's blog post 3 Theorems on the Economic Value of Data
"Check out the supporting University of San Francisco white paper for more on the math that we used.  It was pretty rudimentary, but am working with our data science team to come up with a "Variable Attribution" formula based upon…"
Nov 25
Phil Phillipuk commented on Bill Schmarzo's blog post 3 Theorems on the Economic Value of Data
"From "The Fifth MIT Information Quality Industry Symposium, July 13-15, 2011",  see Mr. Laney's presentation, specifically, pages 11-13 of the .pdf document.  There, you'll find several general formulas for the…"
Nov 24

Profile Information

Short Bio
30+ years of data warehousing, business intelligence and analytics experience. Also teach at the University of San Francisco School of Management
My Web Site Or LinkedIn Profile
http://https://infocus.emc.com/author/william_schmarzo/
Field of Expertise
Analytics, BI, Big Data
Professional Status
C-Level
Years of Experience:
30+ years
Your Company:
Dell EMC
Industry:
Technology
Your Job Title:
CTO Big Data Consulting Practice
Interests:
Other

Bill Schmarzo's Blog

Data Monetization? Cue the Chief Data Monetization Officer

Posted on December 12, 2017 at 12:30pm 1 Comment

Data Monetization! Data Monetization! Data Monetization!

 It’s the new mantra of many organizations. But what does “data monetization” really mean, how do you do it, and more importantly, who in the organization owns the job of “data monetization”?

The role of Chief Data Officer (CDO) would seem to be a godsend to answer the data monetization challenge. They should be the catalyst in helping organizations to…

Continue

CPG Industry Levels Playing Field with Power of One

Posted on December 7, 2017 at 12:00pm 0 Comments

Special thanks to Brandon Kaier (@bkaier) for his research and thoughts on the Digital Twins concept.

Unilever, one of the Consumer Package Goods (CPG) industry’s titans with over 400 brands and annual sales greater than $60B, recently bought Dollar Shave Club for $1B. Now normally I would not think twice about such an acquisition, peanuts in the world of mergers and…

Continue

Using Data Analytics to Prevent, Not Just Report

Posted on November 18, 2017 at 7:00am 0 Comments

I recently had another client conversation about optimizing their data warehouse and Business Intelligence (BI) environment. The client had lots of pride in their existing data warehouse and business intelligence accomplishments, and rightfully so. The heart of the conversation was about taking costs out of their reporting environments by consolidating runaway data marts and “spreadmarts,” and improving business analyst BI…

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The 3 Phases of Digital Transformation

Posted on November 12, 2017 at 5:00am 0 Comments

The research firm Technology Business Research (TBR) recently came out with a report titled, “Winning The Business Of Digital Transformation Services Requires A Process-Led Approach” authored by Sebastian Lagana and Jennifer Hamel. The report is full of good nuggets, but I especially liked the way that they categorized the 3 phases of Digital Transformation:

  • Substitution represents basic IT modernization; such as leveraging new…
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