Note: this blog introduces the concept of the Marginal Propensity to Reuse which is the primary driver behind the Data Economic Multiplier Effect and the Schmarzo Economic Digital Asset Valuation Theorem.  The Marginal Propensity to Reuse states that an increase in the reuse of a data set across…

As data becomes the ubiquitous source of economic value creation, organizations need an end-to-end “data-driven value creation lifecycle” that speaks to and aligns the business executives and the data and analytics teams around the CEO business mandate to unleash the business (or economic) value of the organization’s vast data reserves.  The…

One of the follow up topics from my original blog “Feature 01 – Are Features the new Data?” was defining what makes something an Asset and how does that definition map to how we manage and value Features.  But first,…

In the digital marketing industry, companies have a fraction of a second to determine a visitor’s intent when they visit a site – that is, what is the visitor trying to accomplish – to guide decisions about 1) what to bid on that visitor (real-time bidding for the right to show them an ad), 2) what ad to show them, and 3) where to place that ad on the…