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Amy Porras
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  • Houston, TX
  • United States
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Amy Porras is a lead Digital Marketing Strategist, she has led online marketing programs in Web Design, Web Development, Search Engine Optimization, Pay per Click Advertising and Online Marketing Campaigns, Social Media Marketing Strategy and Online PR for B2B professional services companies.
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Digital Marketing Strategist
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Amy Porras's Blog

How Analytics and Data Science is Driving Business Acumen

Posted on September 6, 2016 at 8:30pm 0 Comments

Data science is getting huge, exponentially. The basic idea is that every online activity leaves a digital trace, which can be transformed into smart insights. Data scientists have become so important for businesses that Thomas H. Davenport has called it to be the “Sexiest job of 21st century”.

Various researches have shown that there is an acute shortage of data scientists which will…

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5 Marketing Automation Tools That Leverage Data Science to Boost ROI

Posted on August 12, 2016 at 2:30am 0 Comments

Return on Investment (ROI) is defined as the ratio of a return (benefit or net profit) over the investment of resources that generated this return. Both the return and the investment are typically expressed in monetary units, whereas the ROI is calculated as a percentage.

ROI formula:     (Return – Investment)/Investment

It’s typically expressed as a percentage, so multiply your results by 100.…

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