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Amy Flippant
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Data Integration, BI, Other, Big Data
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Digital Marketing Specialist

Amy Flippant's Blog

If Data is as Valuable as Gold, It’s Time to Polish Your Data Architecture

Posted on June 5, 2017 at 12:30am 1 Comment

It speaks volumes of the world we live in today when headlines such as “The world’s most valuable resource is no longer oil, but data” and “Why Data May Be More Valuable Than Dollars” are commonplace. With the explosion of IoT and with that 2.5 quintillion bytes of data being created per day, the underlying power of this data comes as no surprise.

Unlike gold however, data is ubiquitous and being created at an exponential rate. So where’s the value in something that is everywhere?…


The Age of the Customer: The Key to the 360° View

Posted on May 9, 2017 at 11:30pm 4 Comments

The evolution of modern technology in the past 10 years is astounding: our mobile phones are becoming smarter by the second, our online behavior is revealing more about human nature and our wearable technology knows more about our general well-being than our family doctor.

This adoption of technology into almost every facet of our life will surely define this epoch as the digital era. We have been talking about the Internet of Things (IoT) for many years now, these “things” being all…


Market Shifts in Data Integration Technology

Posted on April 10, 2017 at 10:30am 0 Comments

It wouldn’t take a genius to notice the evolution of modern technology. In just the past ten years, we’ve watched the flip-phone transform into the smartphone and the automobile inch towards autonomy. Within our own space, we’ve noticed similar shifts, as the resurgent process of data virtualization is growing in importance within the larger data integration market. To further understand the nature of this shift, we take to Gartner:

As data…


Does Your Company Speak the Same Data Language?

Posted on March 14, 2017 at 8:03am 0 Comments

“A company that ceases to grow will die;” a useful albeit slightly morbid mantra for any business trying to make it out there in the big wide world. How can business avoid such an outcome? One answer is by staying relevant, no mean feat in our rapidly changing environment.

Staying relevant is a question of recognising what your customers want and having the ability to deliver that requirement as quickly as possible. Easier said than done, however, with the enormous…


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