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Akin Babu Joseph
  • Kottayam
  • India
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Akin Babu Joseph's Page

Profile Information

Short Bio:
Marketing Specialist at Packt Pub
Company:
Packt
Job Title:
Marketing Specialist
Seniority:
Staff
Job Function:
Marketing
Country
India
Number of employees:
250 to 499
Industry:
Publishing/Broadcast/Media
Interests:
Contributing
Topics of Interest
Data Science, Machine Learning, Data Visualization, Data Storytelling

Akin Babu Joseph's Blog

Marketing Analytics and the Modern Data Scientist

Posted on November 8, 2021 at 7:00am 2 Comments

Motivation – Solving a Marketing Problem

A large ecommerce company has allocated a hefty budget for marketing activities before its upcoming sale event—its biggest in the year. The marketing team needs to come up with the messaging to be delivered during the marketing campaign to attract maximum…

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