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Ajay Kelkar
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Hansa Cequity
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Entrepreneur, running a CRM & marketing analytics company
LinkedIn Profile:
Networking, New venture

Ajay Kelkar's Blog

Test or get Fired! Harrah’s casino’s amazing philosophy

Posted on March 27, 2017 at 8:30pm 0 Comments

Analytics needs a evangelist! Without such a person, you just don’t get the impact that Analytics actually is capable of providing! Mostly this evangelist needs to be right at the top, the CEO! I have worked with a range of industries & everywhere the degree of impact shoots up once you have a CXO who is evangelising this change.

Of course, some CMOs have led their organizations into embracing the practice, including John Costello, former exec VP-CMO of Home…


Too much talk in Analytics & too little action!

Posted on September 14, 2014 at 9:00pm 1 Comment

Is analytics yet another fad? Is there much more talk about it than real solid action. It does seem so when you look around you as a consumer.

Marketers still don’t care, as much, about being relevant to you. You get that umpteenth credit card solicitation from the bank which has already sold you a card. And nothing about a physical Retailer shopping experience makes it personal for you!

And yet your online…


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